Edward Hunter's Blog
Edward Hunter is the Global Director for comScore's Video Gaming practice. A recognized leader in measuring digital audiences, comScore boasts a consumer panel of over 2 million people in 37 countries who allow comScore to passively observe everything they do online.
Hunter analyzes, lectures on and comments on Video Gaming in all it's incarnations and has experience as a producer, designer and avid player of video games on nearly every platform.
People call Blizzard's World of Warcraft a lot of things, and lately it seems the competitive landscape for the 5 year MMO juggernaut is heating up. But is Blizzard feeling the pinch of increased competition?
In articles regarding the health of the video game industry during the downturn, one thing becomes clear: People understand that retail is no longer the only benchmarker, and they want to know more. I'll try to shed some light on what's really happening.
It's sort of my job to play the role of gamer/researcher, if anything, to ensure that as game players and creators we have a hand in the research that comes our way. But how do you sort out the l33t researchers from the n00bsicles?
Socially massive games are here. They've been here for a while sure, but the explosion of newcomers to social networking and thusly, social games, means we'll be seeing more and more online + socialization + game. This model sound familiar to anyone?
Seems like today, if you play an MMO, that regardless of theme you will be playing either the 'tank', the 'healer' or the 'damage dealer'. Time and time again this formula is followed to the letter begging the question - is that all there is in MMO's?
Edward Hunter's Comments
[Blog - 09/24/2009 - 10:21]
[Blog - 09/15/2009 - 02:01]
The conversion rate for something ...
The conversion rate for something like Steam would be great - but it isn't available. For now, it is at least an indicator of the growing popularity of the concept of digital delivery, I think this speaks for itself. Ad impressions served into the online video game category definitely mean ...
[News - 09/15/2009 - 06:24]
[Blog - 09/10/2009 - 10:43]
@ J. Bronaugh I really ...
@ J. Bronaugh I really am speaking of proprietary research, but not always. Not only was the WTG research misinterpreted, but also the recent CDC research revealing the gamer as over 30 males who are overweight and depressed. The timeframe, 2006 that they conducted the research, might as well have ...
[Blog - 08/25/2009 - 06:50]
This is amazing commentary guys, ...
This is amazing commentary guys, thanks. I think one crucial element missing, and the reason for all the class balance rabblerousing is very simply the lack of any social cohesion in MMO's today. Outside of the Guild/Raid group dynamic, taverns and locale's in MMO's everywhere are empty, there is no ...
[News - 06/15/2009 - 06:32]
It's really becoming important now ...
It's really becoming important now to grain of salt numbers that source direct from retail. There is just too much going on in the subscription and digital download world to really tell if what we are seeing is a bona-fide impact on 'sales' vs. possible transitions to digital downloads which ...