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October 29, 2020
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Emmy Jonassen's Blog


Emmy Jonassen, a.k.a., Indie Game Girl, is a marketing pro with 10 years of agency- and client-side experience. Over the past five years, Emmy has led acquistion and engagement marketing for two multi-billion dollar technology companies, including Dassault Systemes, maker of the 3DVIA Studio game engine. Through her professional collaborations with independent game developers, Emmy has developed a deep understanding of the marketing challenges indies face that keep their games from becomming successful.

In Sept. 2012, with the philosophy that winning games require exceptional design AND marketing, Emmy started Indie Game Girl--a free resource for indies that provides actionable, step-by-step marketing instruction.


Member Blogs

Posted by Emmy Jonassen on Thu, 07 Jan 2016 02:32:00 EST in Indie
Negative Steam user reviews can largely impact an indie game's sales. But if written constructively, they can also elevate the quality of that game. By sharing data and my thoughts, I hope to help users understand their impact and act responsibly.

Posted by Emmy Jonassen on Wed, 05 Mar 2014 03:35:00 EST in Business/Marketing, Smartphone/Tablet
As an indie developer or supporter, nothing should outrage you more than developers who pay their way into the App Store's charts with shady acquisition practices. These practices are not only unethical, they threaten indies' existence on the App Store.

Emmy Jonassen's Comments

Comment In: [Blog - 03/05/2014 - 03:35]

Hi Josh, r n r ...

Hi Josh, r n r nThank you for the comment. r n r nI was not aware of the strict laws Australia has against such unethical practices, so thank you for sharing this link. I 'm looking forward to reading the Aussie regulations on this page r n r nTake ...