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September 20, 2017
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Ethan Einhorn's Blog

 

12-year veteran in console and mobile games publishing, having worked in Live Ops, Developer Relations, Creative Direction, Production, and PR. Also wrote for gaming magazines in the early 2000's, for outlets like GameNOW, Electronic Gaming Monthly, and Official PlayStation Magazine. 

 

Member Blogs

Posted by Ethan Einhorn on Tue, 22 Aug 2017 10:05:00 EDT in Business/Marketing, Console/PC, Smartphone/Tablet
Deciding to reject hard currency, gacha, and loot crates in favor of transparent monetization.


Posted by Ethan Einhorn on Tue, 31 May 2016 12:29:00 EDT in Business/Marketing, Console/PC, Social/Online
Only one game has ever convinced me to spend more than $600. This was accomplished by a publisher that respected boundaries and deeply understood what their consumers value. I explain how they earned my money... and why I don't feel any buyer's remorse.


Posted by Ethan Einhorn on Mon, 14 Mar 2016 06:20:00 EDT in Design, Console/PC
A look back at a sixth-grade gamer's Christmas of 1986, the crushing disappointment of not getting an NES, and the great satisfaction of being introduced to Sierra's 3D adventures by way of King's Quest III.



Ethan Einhorn's Comments

Comment In: [Blog - 08/22/2017 - 10:05]

I completely agree, and I ...

I completely agree, and I think that gacha/loot crate mechanics in particular should be regulated as strictly as real-money gambling. You are right that companies will not self-regulate. I also think it 's important that customers receive clear information about how video game monetization works. Most people don 't understand ...

Comment In: [News - 08/16/2017 - 04:00]

Jon, this a great article ...

Jon, this a great article It really gives great insight into how this miracle of a game got made. In my book, it 's second only to Breath of the Wild as Game of the Year thus far . This kind of story makes me appreciate the game even more.

Comment In: [Blog - 06/29/2017 - 10:32]

Ethan, a well-written and thought-provoking ...

Ethan, a well-written and thought-provoking post. Thanks for sharing. r n r nFor this particular brand, I think the clear area for improvement would be to cap spending. With their Freemium Isn 't Free episode, South Park provided the best, most mass-market deconstruction of F2P mobile games, making clear the ...

Comment In: [Blog - 12/15/2016 - 10:08]

It is a customer 's ...

It is a customer 's right to have access to drop rates before participating in gacha. Without that, players don 't have enough information to make an informed purchasing decision. It 's a shame that it took government regulation to require drop rates in China, but it 's wonderful that ...

Comment In: [Blog - 10/19/2016 - 10:02]

This is where the Nintendo ...

This is where the Nintendo Switch nicely bridges the gulf. It is designed to offer a true console experience AAA in a mobile play environment, and I for one can 't wait. I 've already abandoned the iPhone in favor of the Vita, because I crave skill-based experiences that are ...

Comment In: [Blog - 09/06/2016 - 02:12]

Thanks for sharing, Ian. I ...

Thanks for sharing, Ian. I always enjoy reading your posts. Over time, you 've gotten me to rethink some of my personal biases about high spending in games. I value having my assumptions challenged, and I always aim to keep an open mind. r n r nThat being said, a ...