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Ethan Einhorn's Blog

 

12-year veteran in console and mobile games publishing, having worked in Live Ops, Developer Relations, Creative Direction, Production, and PR. Also wrote for gaming magazines in the early 2000's, for outlets like GameNOW, Electronic Gaming Monthly, and Official PlayStation Magazine. 

 

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Posted by Ethan Einhorn on Mon, 14 Mar 2016 06:20:00 EDT in Design, Console/PC
A look back at a sixth-grade gamer's Christmas of 1986, the crushing disappointment of not getting an NES, and the great satisfaction of being introduced to Sierra's 3D adventures by way of King's Quest III.



Ethan Einhorn's Comments

Comment In: [Blog - 11/13/2017 - 07:14]

Ian, it 's terrific that ...

Ian, it 's terrific that you have chosen to disclose drop rates. That is giving customers enough information to make an informed decision. A break down of that process, and the end result - no negative impact on spending - would make for a great Gamasutra article. That step will ...

Comment In: [News - 10/11/2017 - 03:43]

I would like to gently ...

I would like to gently encourage people to use the term loot crate gambling , instead of loot crates . Language matters. This will make it easier for people to understand the discussion who may not know insider jargon.

Comment In: [Blog - 09/26/2017 - 09:01]

I 'm gonna disagree strongly ...

I 'm gonna disagree strongly with Em here. All customers are entitled to have transparency in pricing. Cost obfuscation through virtual currency and loot boxes is the wrong way to go. r n r nCould you imagine if Walmart applied a loot crate system for purchasing goods, or forced you ...

Comment In: [Blog - 08/22/2017 - 10:05]

I completely agree, and I ...

I completely agree, and I think that gacha/loot crate mechanics in particular should be regulated as strictly as real-money gambling. You are right that companies will not self-regulate. I also think it 's important that customers receive clear information about how video game monetization works. Most people don 't understand ...

Comment In: [News - 08/16/2017 - 04:00]

Jon, this a great article ...

Jon, this a great article It really gives great insight into how this miracle of a game got made. In my book, it 's second only to Breath of the Wild as Game of the Year thus far . This kind of story makes me appreciate the game even more.

Comment In: [Blog - 06/29/2017 - 10:32]

Ethan, a well-written and thought-provoking ...

Ethan, a well-written and thought-provoking post. Thanks for sharing. r n r nFor this particular brand, I think the clear area for improvement would be to cap spending. With their Freemium Isn 't Free episode, South Park provided the best, most mass-market deconstruction of F2P mobile games, making clear the ...