Francois Guibert's Blog
Indie developer on and off during my free time since 2005 (Frozax Games). Working full time since 2019.
Latest release: Tents and Trees on all mobile platforms.
AAA developer between 2002 and 2013.
My latest game Tents and Trees had many organic downloads, making it quite successful. I wanted to try user acquisition, as the big guys do. I’m sharing here my results, my process and some numbers obtained along the way.
During my 11 years working in a AAA video game company, I never wrote a single unit test. When I joined a network security company, I discovered unit testing and decided to try it in my indie mobile games projects.
About 5 months ago, I released Thermometers Puzzles on all major mobile platforms. On Google Play, downloads were quite decent and reached 50,000 players. I took some time to extract data and analyze the behavior of 50,128 Android players.
Sales and Downloads statistics of Thermometers Puzzles, the latest mobile game of Frozax Games, available on Google Play, iTunes, Windows Phone and Amazon.
Francois Guibert's Comments
[Blog - 09/06/2019 - 10:18]
There are so many numbers ...
There are so many numbers to look at to be successful in user aquisition actually. You are probably right that a D1 retention of 44 is a success. But the CPI cost per install is still so high that it 's not worth it. But the issue might instead be ...
[Blog - 06/12/2017 - 01:07]
Well, as I said it ...
Well, as I said it needs to be worth it . Basically, if the code if relatively easy to test and not obvious, it 's worth it. If the test is more difficult to write but the code is very important corrupted saves for exaemple , it 's still worth ...
[News - 08/30/2016 - 12:37]
On a extremely smaller scale, ...
On a extremely smaller scale, I also noticed Japan was my highest ARPU. You can see this in the latest graph of this article: http://www.gamasutra.com/blogs/FrancoisGuibert/20160608/274453/Sales Downloads Statistics of a mobile game.php