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April 7, 2020
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Henry Fong's Blog   Expert Blogs


Henry is Founder and CEO of Yodo1 (, a leading games publisher that helps Indie game developers publish, promote, and monetize their games world wide including hit titles such as Crossy Road, Rodeo Stampede and Ski Safari. At Yodo1, he co-produced numerous games including Crossy Road's Multiplayer Game Mode, Robot Entertainment's Hero Academy - China Battle Grounds, Defiant Development's Ski Safari - China Edition. He is a frequent presenter at GDC and Casual Connect on game design and globalization.

Based in Beijing, Henry is an avid blogger on mobile gaming and an expert blogger in the Gamasutra community.



Expert Blogs

Posted by Henry Fong on Tue, 16 Jul 2019 10:41:00 EDT in Business/Marketing, Design, Production, Social/Online, Smartphone/Tablet
With an understanding of what makes players want to buy, you can enhance the experience and increase your IAP. But how do you find out what works? We used our in-game platform to test the impact of in-game product videos—and the results surprised us.

Posted by Henry Fong on Thu, 30 May 2019 09:27:00 EDT in Business/Marketing, Programming, Indie, Social/Online, Smartphone/Tablet
Game community management couldn’t be more crucial in today’s online gaming world. With the right tools and methodologies, you will gain an understanding of your players that can engage each segment on a higher level to help boost your game’s ROI.

Posted by Henry Fong on Tue, 21 May 2019 10:21:00 EDT in Business/Marketing, Console/PC, Indie, Smartphone/Tablet
The new approval process requires you to share extensive information about your game. Not presenting all relevant information could slow the approval process or cause an otherwise China-ready game to be rejected.

Posted by Henry Fong on Tue, 14 May 2019 10:22:00 EDT in Design, Art, Console/PC, Indie, Smartphone/Tablet
Game developers used to be able to skirt Chinese bans on blood in video games in a simple manner, make blood any color but red, and you were good to go. New rules have banned this workaround. Read to learn how to adapt.

Posted by Henry Fong on Tue, 07 May 2019 10:30:00 EDT in Business/Marketing, Programming, Console/PC, Indie, Smartphone/Tablet
New Chinese regulations put restrictions on how loot boxes can be monetized. Put simply, the more revenue you drive from selling loot boxes to your players, the more you will be affected. Learn more about how and what to do instead in this blog.

Posted by Henry Fong on Fri, 17 Feb 2017 10:25:00 EST in Business/Marketing, Console/PC, Indie, Smartphone/Tablet
Estimated at over US$25 billion, China is the biggest gaming market in the world. Government regulations however can pose a challenge to developers so this article aims to provide a better understanding of China's gaming regulations and how to comply.

Henry Fong's Comments

Comment In: [Blog - 05/14/2019 - 10:22]

I would also recommend letting ...

I would also recommend letting go of the oil as it can be construed to be perceived as blood but your idea definitely sounds like something that would work. Just as you highlighted, with some creative thinking, there are fun and entertaining solutions that can be found to navigate the ...

Comment In: [Blog - 08/07/2014 - 03:02]

Great article Thomas. Honest, passionate ...

Great article Thomas. Honest, passionate and definitely something that every indie developer or budding entrepreneur can benefit from reading. Like yourself, it was my passion for games that brought me into this business. I took a different approach than you did and instead of going into original games development, I ...

Comment In: [Blog - 07/17/2013 - 05:05]

Roberto, many of the Chinese ...

Roberto, many of the Chinese app stores, particular the carriers actually require the game to be compatible with a range of designated low end devices before they approve the app. Hence the apk optimization process needs to happen before app submission. We typically test and optimize on a matrix of ...

Comment In: [Blog - 06/18/2013 - 06:10]

Excellent article and very informative. ...

Excellent article and very informative. payment friction is an area that does not get enough attention given the significant impact it can have on game monetization, especially for F2P games. r n r nOne thing I would like to add though is that mobile games often require completely different payment ...

Comment In: [Blog - 04/11/2013 - 09:23]

thanks Karl. We like to ...

thanks Karl. We like to try new things and this project was a great learning experience for us and hopefully for our friends at Robot as well. We 've been working on a few new projects with our other game studio partners as well and I 'm hoping that western ...

Comment In: [Blog - 04/08/2013 - 11:16]

A question that I 'd ...

A question that I 'd like to ask is at what point does a UNITY based mobile game collect the hardware stats and whether it caches the stats for later upload if a user is initiating a game without an active internet connection. r n r nAs a mobile games ...