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October 19, 2017
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Horst Streck's Blog


After changing my student life for a working career, I worked as an information expert within the Amsterdam local authorities for over 15 years. During this period I managed to expand my knowledge about ICT by following college in the evenings. Those where productive years in which I developed several information systems for a highly respected healthcare organization.

In 2001 I founded I Sioux Media Productions with two partners. This company was engaged in the entertainment industry from the start. Among the list of respectable firms that hired our services were:. RTL, Endemol, SBS, Eyeworks, Two Way Traffic, Pioneer, to name a few. This resulted in a substantial growth in a relatively short period of time.

In 2002 the company made its first step as a game developer. This led to a joint venture in which a skill gaming platform named was created in 2004. The platform was successfully sold after a couple of years.

In 2007 the company entered the casual games arena, with the brand Youdagames. Within two years this brand was known all over the world. Youdagames won the Dutch Game award in 2008, with two games and became best “up-and-coming developer” in 2009 in Seattle. Youdagames turned into an important player in the casual games industry in a relatively short period of time. As CEO, I was -amongst other things- responsible for building strong relations with important partners and distributors within the industry. This has been one of the important reasons that the games of Youdagames are now played by a broad audience worldwide.

In 2012 I stepped down as a CEO of Youdagames and became a member of the advisory board. I decided to follow my heart and started a new venture which is all about gamification and I -Horst Streck- became a gamifier.


Member Blogs

Posted by Horst Streck on Sat, 12 Jan 2013 10:28:00 EST in
Will we have Sex+ next to Nike+ anytime soon? Is there no privacy left? Apparently not! Well at least youngsters in Sweden dont mind sharing their under the sheets performance. Proves that we live in a world that becomes more transparent every day.

Posted by Horst Streck on Thu, 22 Nov 2012 09:50:00 EST in Business/Marketing, Serious
Knowledge is the biggest value humans have and still we let our educational system go down the drain. A lot of talk, no change! We need to understand that change is needed to improve education. The solution lies beyond the knowledge of teachers.

Horst Streck's Comments

Comment In: [Blog - 11/22/2012 - 09:50]

I agree with you. Forgot ...

I agree with you. Forgot to mention it. It is important to gather on a regular basis. Thanks for pointing that out.

Comment In: [Blog - 11/17/2012 - 11:56]

All the discussions, getting tired ...

All the discussions, getting tired of it. Good piece and I agree on most things. I believe that a gamifier keep using that word since I have : needs to find the game-factor of any given entity and create pure fun with it. Rewards, badges and points are game-elements. ...