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December 11, 2018
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Howard Tsao's Expert Blogs

Posted by Howard Tsao on Tue, 03 Jun 2014 10:17:00 EDT in Business/Marketing, Production, Serious, Indie
Part 5 of the Guns of Icarus Online Post-Mortem. This one on what we learned about serving our community by looking at how a restaurant called Din Tai Fung served dumplings.


Posted by Howard Tsao on Fri, 30 May 2014 03:16:00 EDT in Business/Marketing, Production, Console/PC, Serious, Indie
Part 4 of the Guns of Icarus Online Post-Mortem. This one focuses our release on the eve of Hurricane Sandy, how we survived somehow, and the things we did afterwards to improve our process as well as the game.


Posted by Howard Tsao on Thu, 22 May 2014 11:41:00 EDT in Business/Marketing, Serious, Indie
Part 3 of the Guns of Icarus Online Post-Mortem. This one focuses on the lessons we learned running two successful Kickstarter campaigns.


Posted by Howard Tsao on Wed, 14 May 2014 07:00:00 EDT in Business/Marketing, Production, Console/PC, Indie
Part 2 of the Guns of Icarus Online post-mortem, continuing from previous post on failed publisher relationship to how we started over and found processes that worked for us. Co-written with Eric Chung and Tim Doolen.


Posted by Howard Tsao on Fri, 09 May 2014 05:06:00 EDT in Business/Marketing, Console/PC, Indie
Look back on the development of Guns of Icarus Online separated into a few topics - from a nightmarish publisher relationship, two successful Kickstarters, launching the game during Hurricane Sandy, to learning about how to serve players. This is part 1.


Posted by Howard Tsao on Thu, 26 Jul 2012 12:51:00 EDT in Business/Marketing, Serious, Indie
Recently, I helped some friends review publishing contracts. Having read quite a few contracts by now, learning from theirs as well as our own experiences, I hope this post helps other indie devs with the complexities and caveats of the contract.


Posted by Howard Tsao on Thu, 14 Jun 2012 01:24:00 EDT in Business/Marketing, Production, Serious, Indie
Following up on my earlier Kickstarter post, this time focusing on lessons we learned from fulfillment, whether to offer physical gifts, and vendor recommendations.


Posted by Howard Tsao on Wed, 25 Jan 2012 02:55:00 EST in Business/Marketing, Serious, Indie
Sharing lessons learned from two successfully funded campaigns on Kickstarter, and recommending Kickstarter as an effect means to get the word out and engage with fans.


Posted by Howard Tsao on Tue, 18 Oct 2011 04:09:00 EDT in Business/Marketing, Indie, Smartphone/Tablet
Best intentions can sometimes go really wrong. Instead of the more aspirational routes that some governments take to foster indie dev culture, one government decides to try a reality show X Factor style.


Posted by Howard Tsao on Tue, 11 Oct 2011 01:42:00 EDT in Business/Marketing, Indie
Post-mortem on Guns of Icarus, a title we released on Steam, Mac App Store, etc in early 2010. It was not a wildly successful game but enough for us to now make Guns of Icarus Online. It's an account of learnings & struggles. Hope it's useful for others.


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