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Ian Griffiths's Blog   Expert Blogs


I am a Game Director at Hutch. Previous to this I was a Product Manager/Game Designer EA Playfish and Lionhead Studios.

I am passionate about everything gaming with extensive experience in design and implementation of features that deliver user acquisition, engagement and monetization.

You can find my profile here -

Specialties: Game Direction, Game Design, UX Design, Product Management, Free-to-Play, Acquisition, Engagement, Retention, Monetization, Telemetry, Analytics, Competitive Analysis, Product forecasting, Predictive Modelling, Data, Management, Agile, Kanban, Quantitative Analysis, AB Testing.

My views do not represent those of my employer or associates past or present. My posts/blogs are for informational purposes only, they are not advice of any sort. My posts/blogs are presented on an as is basis and I make no claims as to their accuracy, suitability or completeness. I will not be liable for any negative consequences arising from interaction with, or use of the information provided.


Expert Blogs

Posted by Ian Griffiths on Mon, 13 Sep 2021 12:11:00 EDT
Apple vs Epic is now decided. Not a monopoly but with their payments system seen as anti-competitive, things will have to change. Is that good for developers?

Posted by Ian Griffiths on Thu, 15 Feb 2018 09:07:00 EST in Business/Marketing, Serious
Loot Boxes. What they are, whether they constitute gambling and whether they should be regulated.

Posted by Ian Griffiths on Tue, 06 Sep 2016 02:12:00 EDT in Business/Marketing, Serious
Looking at why free-to-play as a business model, while having unique characteristics, shouldn't be considered a special case in ethics.

Ian Griffiths's Comments

Comment In: [News - 08/23/2021 - 12:00]

Great stuff, a more professional ...

Great stuff, a more professional name is great. While I agree with some others that the name is a touch generic, it 's a nice change.

Comment In: [News - 09/07/2020 - 12:27]

How is the word 'mansplaining ...

How is the word 'mansplaining ' in any way appropriate here How can Google be patronisingly explaining their position from a position of less knowledge Is there a serious contention that Google don 't have some of the best lawyers in the world helping them make their argument r n ...

Comment In: [News - 08/25/2020 - 10:02]

What is anti-competitive As a ...

What is anti-competitive As a consumer you have your choice between platforms Apple 's App Store, Google Play Store, Steam store, Epic 's Games Store, GOG store, Microsoft Windows Store, Xbox Store, Playstation Store, Nintendo eShop, and more r n r nNone of these allow the other to come ...

Comment In: [News - 08/21/2020 - 04:48]

The respective value that console ...

The respective value that console companies offer compared to mobile really comes down to what the companies decide. Mobile brings a far larger potential audience - hundreds of millions over tens of millions in console.How is Apple different from Netflix Nobody has to go through Apple to get their game ...

Comment In: [News - 08/17/2020 - 04:28]

Apple are saying that they ...

Apple are saying that they 're treating Epic just as they would any other developer and that they can remedy the situation at any point by removing alternate payment methods. They 're simply saying - you 're not a special case and we treat all developers equally no matter how ...