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December 13, 2018
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Ian Griffiths's Blog   Expert Blogs


I am a Product Owner at Hutch. Previous to this I was a Product Manager/Game Designer EA Playfish and Lionhead Studios.

I am passionate about everything gaming with extensive experience in design and implementation of features that deliver user acquisition, engagement and monetization.

You can find my profile here -

And my Twitter here -

Specialties: Product Management, Game Design, Free-to-Play, Acquisition, Engagement, Retention, Monetization, Telemetry, Analytics, Competitive Analysis, Product forecasting, Predictive Modelling, Data, Management, Agile, Kanban, Quantitative Analysis, AB Testing.

My views do not represent those of my employer or associates past or present. My posts/blogs are for informational purposes only, they are not advice of any sort. My posts/blogs are presented on an as is basis and I make no claims as to their accuracy, suitability or completeness. I will not be liable for any negative consequences arising from interaction with, or use of the information provided.


Expert Blogs

Posted by Ian Griffiths on Thu, 15 Feb 2018 09:07:00 EST in Business/Marketing, Serious
Loot Boxes. What they are, whether they constitute gambling and whether they should be regulated.

Posted by Ian Griffiths on Tue, 06 Sep 2016 02:12:00 EDT in Business/Marketing, Serious
Looking at why free-to-play as a business model, while having unique characteristics, shouldn't be considered a special case in ethics.

Ian Griffiths's Comments

Comment In: [Blog - 11/30/2018 - 10:00]

Videogames are not all aesthetic ...

Videogames are not all aesthetic experiences, if a game was solely audio based and had no visuals it would still be a game.

Comment In: [News - 11/30/2018 - 08:18]

I 've been massively surprised ...

I 've been massively surprised at the pushback on this. Indies aren 't getting any worse, if anything having more big publishers stay on Steam means more eyes on the store which is better for them. r n r nThe only thread I tend to see is envy which is ...

Comment In: [News - 11/29/2018 - 03:53]

Affirm an industry commitment to ...

Affirm an industry commitment to not market loot boxes to children. r n r nAnd yet we see things like this.. r n r n v d0sT7e0GRe0

Comment In: [News - 11/28/2018 - 11:30]

I think they mean that ...

I think they mean that they don 't affect them in a particularly impactful way. In AAA titles they never really change the fundamentals of the game. r n r nWhy are loot boxes necessarily bad A lot of games wouldn 't exist without them including titles like Pokemon Go ...

Comment In: [Blog - 11/05/2018 - 09:53]

Excellent article ...

Excellent article

Comment In: [News - 10/03/2018 - 12:15]

Plenty of games do see ...

Plenty of games do see you take something away, games can move us in unexpected ways get into our brains, have us thinking, philosophising and contemplating. From Shadow of the Colossus 's guilt imparting experience to co-operative party games helping us bond with others. Games like The Witness quietly exploring ...