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March 22, 2018
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Ian Griffiths's Blog   Expert Blogs


I am a Product Owner at Hutch. Previous to this I was a Product Manager/Game Designer EA Playfish and Lionhead Studios.

I am passionate about everything gaming with extensive experience in design and implementation of features that deliver user acquisition, engagement and monetization.

You can find my profile here -

And my Twitter here -

Specialties: Product Management, Game Design, Free-to-Play, Acquisition, Engagement, Retention, Monetization, Telemetry, Analytics, Competitive Analysis, Product forecasting, Predictive Modelling, Data, Management, Agile, Kanban, Quantitative Analysis, AB Testing.

My views do not represent those of my employer or associates past or present. My posts/blogs are for informational purposes only, they are not advice of any sort. My posts/blogs are presented on an as is basis and I make no claims as to their accuracy, suitability or completeness. I will not be liable for any negative consequences arising from interaction with, or use of the information provided.


Expert Blogs

Posted by Ian Griffiths on Thu, 15 Feb 2018 09:07:00 EST in Business/Marketing, Serious
Loot Boxes. What they are, whether they constitute gambling and whether they should be regulated.

Posted by Ian Griffiths on Tue, 06 Sep 2016 02:12:00 EDT in Business/Marketing, Serious
Looking at why free-to-play as a business model, while having unique characteristics, shouldn't be considered a special case in ethics.

Ian Griffiths's Comments

Comment In: [Blog - 03/15/2018 - 10:45]

Will read through properly later ...

Will read through properly later but on skimming this looks like an excellent analysis

Comment In: [News - 03/14/2018 - 01:24]

I couldn t agree more. ...

I couldn t agree more. This is largely what I said last time - almost all voices in games come from a very similar political rhetoric. r n r nAs other commenters point out, this kind of demand for censorship is common across the political spectrum. And let s not ...

Comment In: [News - 03/08/2018 - 06:23]

I love seeing people saying ...

I love seeing people saying 'where is the evidence ' when they seem to have no desire to show evidence to ban loot boxes.

Comment In: [News - 03/01/2018 - 02:57]

When you 're a hammer ...

When you 're a hammer all you see is nails.

Comment In: [News - 03/02/2018 - 11:10]

The legislation to restrict people ...

The legislation to restrict people under 21 from playing games with loot boxes isn 't sensible, it 's absurd. So you could drive, join the army and get married but you couldn 't play Hearthstone, COD, Destiny or Overwatch Seems pretty absurd to me. r n r nAlso, there 's ...

Comment In: [News - 03/01/2018 - 03:51]

Like most I would love ...

Like most I would love to know who he 's speaking to. I hope they 're better than that ESA guy that spoke on loot boxes. r n r nThis was essentially all dealt with, games have been ruled as free speech so there 's nothing they can do on ...