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June 24, 2018
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Ian Griffiths's Blog   Expert Blogs


I am a Product Owner at Hutch. Previous to this I was a Product Manager/Game Designer EA Playfish and Lionhead Studios.

I am passionate about everything gaming with extensive experience in design and implementation of features that deliver user acquisition, engagement and monetization.

You can find my profile here -

And my Twitter here -

Specialties: Product Management, Game Design, Free-to-Play, Acquisition, Engagement, Retention, Monetization, Telemetry, Analytics, Competitive Analysis, Product forecasting, Predictive Modelling, Data, Management, Agile, Kanban, Quantitative Analysis, AB Testing.

My views do not represent those of my employer or associates past or present. My posts/blogs are for informational purposes only, they are not advice of any sort. My posts/blogs are presented on an as is basis and I make no claims as to their accuracy, suitability or completeness. I will not be liable for any negative consequences arising from interaction with, or use of the information provided.


Expert Blogs

Posted by Ian Griffiths on Thu, 15 Feb 2018 09:07:00 EST in Business/Marketing, Serious
Loot Boxes. What they are, whether they constitute gambling and whether they should be regulated.

Posted by Ian Griffiths on Tue, 06 Sep 2016 02:12:00 EDT in Business/Marketing, Serious
Looking at why free-to-play as a business model, while having unique characteristics, shouldn't be considered a special case in ethics.

Ian Griffiths's Comments

Comment In: [News - 06/18/2018 - 04:19]

I think this is because ...

I think this is because people like a physical representation of their hobby, and the knowledge that playing those games will remain in their hands as long as they own them, of course this gets less and less true with the way consoles are being developed and updated.

Comment In: [News - 06/08/2018 - 01:46]

They could but it 's ...

They could but it 's expensive and they have decided they don 't want to censor any games from their store.

Comment In: [News - 06/07/2018 - 04:02]

Valve chose to support free ...

Valve chose to support free expression and I hope it leads to more and better quality games.

Comment In: [News - 06/07/2018 - 09:24]

I worked on Fable Legends ...

I worked on Fable Legends and I can definitely say the design challenges around a 4v1 asymmetrical system are incredibly complex

Comment In: [News - 06/06/2018 - 03:33]

How are they not being ...

How are they not being judged on it If consumers don 't like it they will stop buying from Valve, and if developers don 't like it they will stop selling their games through Valve. That 's the free market in action.

Comment In: [News - 05/10/2018 - 10:46]

It really is incredible that ...

It really is incredible that this game went from what was likely to be a small but ongoing f2p project to this behemoth of gaming. It 's clearly entered cultural zeitgeist and taking over from Minecraft, quickly beating out PubG which was a contender for a while. r n r ...