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September 23, 2018
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Ian Griffiths's Blog   Expert Blogs


I am a Product Owner at Hutch. Previous to this I was a Product Manager/Game Designer EA Playfish and Lionhead Studios.

I am passionate about everything gaming with extensive experience in design and implementation of features that deliver user acquisition, engagement and monetization.

You can find my profile here -

And my Twitter here -

Specialties: Product Management, Game Design, Free-to-Play, Acquisition, Engagement, Retention, Monetization, Telemetry, Analytics, Competitive Analysis, Product forecasting, Predictive Modelling, Data, Management, Agile, Kanban, Quantitative Analysis, AB Testing.

My views do not represent those of my employer or associates past or present. My posts/blogs are for informational purposes only, they are not advice of any sort. My posts/blogs are presented on an as is basis and I make no claims as to their accuracy, suitability or completeness. I will not be liable for any negative consequences arising from interaction with, or use of the information provided.


Expert Blogs

Posted by Ian Griffiths on Thu, 15 Feb 2018 09:07:00 EST in Business/Marketing, Serious
Loot Boxes. What they are, whether they constitute gambling and whether they should be regulated.

Posted by Ian Griffiths on Tue, 06 Sep 2016 02:12:00 EDT in Business/Marketing, Serious
Looking at why free-to-play as a business model, while having unique characteristics, shouldn't be considered a special case in ethics.

Ian Griffiths's Comments

Comment In: [News - 09/17/2018 - 04:18]

There 's an interesting part ...

There 's an interesting part in the discussion on Page 29 on the Enrionment A Communications References Committee 's Gaming microtransactions for chance based items - pdf/Environment 20and 20Communications 20References 20Committee 2018 08 17 6460.pdf fileType application 2Fpdf search 22committees/commsen/3cfdc64a-f907-4c30-b12c-f39d784c1f6b/0000 22 r n r n CHAIR: Putting aside the ...

Comment In: [Blog - 09/06/2018 - 09:21]

Free-to-Play games on average have ...

Free-to-Play games on average have higher long-term retention rates than paid games. r n r nGames with a short core-loop that is generally supported by an in-depth and expansive meta-game and continual updates that deliver new content, either in terms of items or utility is what tends to deliver strong ...

Comment In: [Blog - 08/30/2018 - 10:42]

Would comment about an upcoming ...

Would comment about an upcoming situations of a society like Brexit be considered Lore Wouldn 't that be more appropriately labelled as 'current events '

Comment In: [News - 08/27/2018 - 05:36]

What evidence do you have ...

What evidence do you have for this The US has made staggering progress and remains the biggest economy in the world despite a moderate population size. r n r nCopyright extension is not evidence of political illiteracy. In fact it was the notion that one could have intellectual property that ...

Comment In: [News - 08/22/2018 - 10:01]

The Belgian government 's approach ...

The Belgian government 's approach here is absurd and they give no evidence of problems and no explanation of why these purchases are gambling.

Comment In: [News - 07/31/2018 - 03:47]

@Kuru, that material is theirs, ...

@Kuru, that material is theirs, not ours and they are free to do with it as they wish. Not everyone wants to hand their work out for free or see it replicated without their input.