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September 23, 2021
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Ievgen Leonov's Blog


I'm a marketer involved in the global gaming industry, living in Ukraine. I'd like to share with you some insights regarding game publishing, news from gaming events, and analytics. 

Check out my blog Today's Web for mobile apps & games news and tips. 

If you'd like to get coverage for your mobile game, feel free to send me a message: 

[email protected]


Member Blogs

Posted by Ievgen Leonov on Thu, 02 Apr 2015 01:16:00 EDT in Business/Marketing, Indie
Marketing games is a big challenge to all game developers. It is believed that game apps require a huge marketing budget these days. But are there still any opportunities indie developers can leverage to acquire without spending a lot of money?

Posted by Ievgen Leonov on Tue, 31 Mar 2015 02:49:00 EDT in Smartphone/Tablet
Gamification is a buzz word these days. In terms of mobile apps, bringing game elements into a non-gaming context can be the best strategy to bring fun, increase user engagement, generate more traffic, and improve monetization.

Posted by Ievgen Leonov on Tue, 30 Dec 2014 02:04:00 EST in Business/Marketing, Smartphone/Tablet
Mobile games are at the peak of glory, and the previous 12 months showed that the industry will continue its growth. Let's try to identify key trends and next steps for game developers to compete in this rapidly changing environment next year.

Posted by Ievgen Leonov on Mon, 29 Dec 2014 02:17:00 EST in Business/Marketing, Smartphone/Tablet
The year 2014 flew by like a spark, and now the question is: was this 365-day ‘spark’ big enough to start a fire, or will it fade out right after the New Year’s celebration? Let’s highlight the most significant aspects of mobile and social gaming industry

Posted by Ievgen Leonov on Mon, 01 Dec 2014 01:06:00 EST in Design, Production, Social/Online, Smartphone/Tablet
To create a game hit from scratch or to make a good part two for the existing project? Which of the two options is a shortcut to success? The answer is not that obvious as it may seem, for sequel production may be a hard nut to crack.

Ievgen Leonov's Comments

Comment In: [Blog - 12/01/2014 - 01:06]

It 's good for premium ...

It 's good for premium games. However, most casual games are now free-to-play.