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Jake Birkett's Blog   Expert Blogs


Hi, I’m Jake Birkett, owner of Grey Alien Games. I produce, design and program Indie games.

In 2005, after nearly a decade of developing stock control and accounting systems for bookshops in the UK, I formed my own company in a bid to realise a lifelong dream to make games! Thirteen years later I have eleven games under my belt including Shadowhand, Regency Solitaire, and Spooky Bonus.

Having been both an Independent developer and an employee in the casual game industry at Big Fish Games, I can offer my perspective of these different approaches and am knowledgeable about running a business. Due to the small manageable nature of downloadable casual games (they typically take 3-12 months to make with only a handful of team members), I have experience with every stage of the development process from design and implementation to testing and localisation.

I have been playing games all my life and love to put my experience to good use by making great fun games. As well as brainstorming new ideas with other designers I enjoy honing the fine details to give games that all-important polished feel.

I’m also the co-founder of Full Indie, a Vancouver-based meetup group for indie game developers, and I run Full Indie UK.


Expert Blogs

Posted by Jake Birkett on Tue, 06 Feb 2018 01:39:00 EST in Business/Marketing
I collected Steam sales data from 30 indie devs and calculated their week 1 vs year 1 revenue ratios. Then I took Mike Rose's average "good" game sales figure and extrapolated that to year 1 revenues of $25,000.

Posted by Jake Birkett on Wed, 17 Feb 2016 02:08:00 EST in Business/Marketing, Indie
Recently I asked indies on Twitter for their sustainability tips and have collated the results in this post.

Posted by Jake Birkett on Tue, 22 Jan 2013 01:10:00 EST in Business/Marketing
I did an analysis of 3 of my games to see the breakdown in sales per platform. I had a gut feeling that PC way outperformed Mac and mobile but I wanted to 100% confirm that. This post has all the juicy details and charts!

Jake Birkett's Comments

Comment In: [Blog - 02/06/2018 - 01:39]

Yep agree with those thoughts. ...

Yep agree with those thoughts. Someone on Twitter mentioned that they 've been doing their own meta analysis over the years and come to the conclusion that the average good game makes 30K in first year, which is quite close to my figure. r n r nUltimately though, yeah I ...

Comment In: [News - 01/26/2018 - 06:11]

Hmm, so I 've said ...

Hmm, so I 've said don 't make long games if you can 't afford to. Make shorter games so you don 't end up in trouble. Shorter doesn 't mean shovelware. Also one person 's shovelware is another person 's favourite game. r n r nHow do you think ...

Comment In: [News - 02/08/2017 - 02:41]

Yes, what would be good ...

Yes, what would be good is to see that same graph but just using the indie tag to exclude AAA.

Comment In: [Blog - 02/17/2016 - 02:08]

Hi Phil, yes good expansion ...

Hi Phil, yes good expansion on the make small games point. Though I 'd say, the first thing people should do when learning is make REALLY small games, like minigames. But agreed, their first commercial game should be small in scope, but not so small that it can 't be ...

Comment In: [Blog - 11/02/2015 - 01:59]

Very interesting thanks. But what ...

Very interesting thanks. But what about logos Showing a TV show logo instead of just the name might present a problem right

Comment In: [Blog - 09/17/2015 - 02:04]

I don 't have anything ...

I don 't have anything intelligent to say, just that this was cool: r n r n It is dangerous to enter a market where gamers are monogamous with their game of choice. It 's far safer to woo those polyamorous gamers who love numerous games.