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April 22, 2021
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Jakub Kasztalski's Blog



I am half-Polish half-Traveling independent game developer currently in Seattle. I lived all over the world working on games, storytelling and even cinematography at one point. I studied humanities and ethnic conflict, all of which inspire my creative works.

I founded my studio Unbound Creations with my first game “Postmortem: one must die”, playing as an agent of death given the uneasy choice of deciding whose life to take in a conflict-torn nation mirroring the three decades of North Irish Troubles.

I am currently working on my fourth title, Headliner: NoviNews, an adventure about controlling news and its effects on society. What I find fascinating about games is that they are the one art form entirely based on interactivity. They involve the “viewer” directly, and so I strive to play on the player’s expectations and biases, making them reflect and question their own viewpoints.


Member Blogs

We gathered in Microsoft Building #33, awaiting a day of panels, networking and game pitches. No press, no fans, no pressure to impress anyone. Just grab a hot coffee, learn a thing or two, and have a chat with fellow geeks.

My latest indie game HEADLINER has been out for almost 3 months now. I wanted to share detailed statistics about sales, marketing, geography, platform and gameplay. I hope it's both interesting and informative to other indie game devs and gamers alike.

Three weeks after release, I shared this statistic with a few online dev communities. The response and questions that followed surprised me more than the piracy itself. Here’s full details of how I got the number, and what I make of it.

I just released HEADLINER, a short adventure game where YOU control national news and its impact on your career, society and family. It tackles numerous social issues important today, from immigration to healthcare and education. But it was more than just

"Hey, sitting in the patio with a beer."  The first text I got at 4:38pm as I approached the bar. Countless thoughts and worries evaporated from my mind as I realized it was beginning. The poster almost slipped from my hands. Time to put on the game face.

Jakub Kasztalski's Comments

Comment In: [Blog - 12/03/2019 - 03:48]

Awesome stuff, thanks Victoria : ...

Awesome stuff, thanks Victoria : r n r nTo add something interesting, our game Headliner: NoviNews didn 't initially do as well as we hoped, but after a few months we got picked by some bigger youtubers. This caused a big sales spike, but that isn 't the interesting part ...

Comment In: [Blog - 06/04/2019 - 10:39]

Saw the link in one ...

Saw the link in one of the Discord channels and was initially skeptical about yet another marketing GamaSutra blog post , but this is pretty solid with excellent references. Thanks and Cheers

Comment In: [Blog - 05/02/2018 - 05:52]

Great write up, thanks for ...

Great write up, thanks for sharing r n r nTo add to the discussion: I 've posted a similar but less-detailed 3-month analysis of launching HEADLINER last year here: Indie Game Sale Marketing Stats 3 Months After Steam Release.php

Comment In: [Blog - 12/28/2017 - 11:35]

Yeah I had another dev ...

Yeah I had another dev friend tell me 0.5 seems pretty accurate compared to other markets. r n r nIt 's hard to judge from a singe case like my own, since there 's a lot of variables involved. It 's a story driven game, so that would probably have ...

Comment In: [Blog - 10/27/2017 - 02:57]

2.99 actually : Honestly, I ...

2.99 actually : Honestly, I think most of the hardcore pirates don 't even check Steam or prices. They just go to their favorite crack site of choice and see what 's new today.

Comment In: [Blog - 09/22/2017 - 12:09]

If you can afford it ...

If you can afford it and got a backup source of income, I 'd say it might be worth coming in early just to start building those connections. Might even meet a few publishers interested, if you 're looking for that :