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September 20, 2020
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Jas Purewal's Blog   Expert Blogs


Hi there. I'm Jas, an interactive entertainment lawyer based in London.  I love video games and legal practice, so some years I fused them together into a job!  After a decade of legal practice in the UK, Europe and Silicon Valley, I founded Purewal & Partners, a boutique law firm for interactive entertainment and tech businesses ( 

I also run Gamer/Law, the longest running and most read blog on digital entertainment law (


Expert Blogs

Posted by Jas Purewal on Fri, 12 Dec 2014 01:55:00 EST in Business/Marketing, Console/PC, Indie, Smartphone/Tablet
Video games lawyer Jas Purewal looks at the latest trademark spat in the games industry, between two video games developers both claiming to own the name rights to the STALKER series of video games.

Posted by Jas Purewal on Mon, 21 Jul 2014 07:16:00 EDT in Business/Marketing, Smartphone/Tablet, Mobile Games
Interactive entertainment lawyer Jas Purewal explains the latest moves in the European Union to regulate free to play games and what it does and doesn't mean for Apple, Google and the games industry.

Posted by Jas Purewal on Fri, 28 Feb 2014 01:13:00 EST in Business/Marketing, Design
Interactive entertainment lawyer Jas Purewal discusses the EU's decision to launch a consultation on free to play games, IAP and 'free' mobile apps - part of an ongoing rise in legal scrutiny in these areas which could have worldwide implications.

Posted by Jas Purewal on Tue, 21 Jan 2014 09:05:00 EST in Business/Marketing, Smartphone/Tablet
Interactive entertainment lawyer Jas Purewal explains what game trademarks are, how they work and why much of the recent sound and fury about King's "Candy" trademark application (as well as other issues involving other developers)is actually misplaced.

Posted by Jas Purewal on Sat, 16 Oct 2010 02:59:00 EDT in
Games lawyer Jas Purewal talks about Facebook's plans for Facebook Credits and the huge changes it could bring to virtual currency and the games and tech which use them...

Posted by Jas Purewal on Thu, 08 Jul 2010 01:10:00 EDT in
Legal battles have been (and are) integral to the development of the modern video games industry. Lawyer Jas Purewal kicks off a period series of posts looking at legal battles in the industry, starting with the Tetris saga between Nintendo and Atari...

Jas Purewal's Comments

Comment In: [Blog - 01/21/2014 - 09:05]

Hi Sjors and thanks for ...

Hi Sjors and thanks for commenting. I 'm hesitant to comment on the Banner Saga development just yet because it is clearly a story still in motion. See King 's comments so far at, which suggest that there is still some way to go in discussions between King and ...

Comment In: [Blog - 10/16/2010 - 02:59]

@Gus - the purpose of ...

@Gus - the purpose of the post, as I said at the start, was to pose some questions based upon what looks to me like a very ambitious aim from Facebook, as well as to give some legal input on the issues it raises. I'd be interested to know which ...

Comment In: [Blog - 07/05/2010 - 03:27]

I think it is pretty ...

I think it is pretty unlikely that companies coordinating when they release their products is going to fall foul of competition laws. It would be an issue clearly if they were coordinating on prices, unit numbers or retailers etc.

Comment In: [Blog - 01/11/2010 - 10:13]

I wonder how often, if ...

I wonder how often, if ever, games come up at the Antiques Roadshow itself

Comment In: [Blog - 01/12/2010 - 07:05]

Great post. I love the ...

Great post. I love the idea of a game in which, if the player ignores the bad guy/object/malevolent force for too long, it comes after HIM/HER. Or, perhaps more realistically, your allied NPCs go charging off to battle instead, or perhaps game areas become closed off to you as a ...

Comment In: [Blog - 12/22/2009 - 04:57]

Hi Pallav - great post. ...

Hi Pallav - great post. I've been thinking about the Indian games market for a while being a British-Indian gamer myself , so your post was v interesting. Maybe another way of looking at this Q is: how big is your audience now How big will it be in 5 ...