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July 29, 2021
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Jeb Balise's Blog


Jeb Balise is the CEO of PuzzleSocial, which makes Daily Celebrity Crossword, the world's #1 daily crossword puzzle. 


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Posted by Jeb Balise on Tue, 02 Feb 2016 05:55:00 EST in Business/Marketing, Smartphone/Tablet
The primary goal of any app developer is to grow and maintain their user base. The two metrics that we can use to predict an app’s growth over time are installs and retention. Learn more in this how-to post.