Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 27, 2020
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 

Jeff Hangartner's Blog

 

My name is Jeff Hangartner, and I'm an artist who's worked in the game industry for a few years and have started a small game studio called Bulletproof Outlaws. I've been documenting the entire process from Day 1 of taking a business course, and will be blogging about each game I make.

Follow along and enjoy, and let me know if you find it useful! I've always been a big fan of reading behind-the-scenes game development stuff, so this is my attempt at giving back to the dev community.

Check out Bulletproof Outlaws for the main blog!

You can read the devblog for Elusive Ninja: The Shadowy Thief, our first release for iPhone and iPod Touch. You can also follow me on Twitter via @BPOutlaws And I used to go by the alias Tsugumo and wrote the So You Want To Be a Pixel Artist? tutorials you might dig if you're into pixel art.

- Jeff

 

Member Blogs

Posted by Jeff Hangartner on Thu, 23 Apr 2015 06:17:00 EDT in Audio, Design, Programming, Art, Indie
There's something demented about voluntarily participating in what's basically "crunch mode" for no reason other than to make something cool but I'm glad I did it. Here's my post-mortem on how things went and my general design process.


Posted by Jeff Hangartner on Thu, 15 Sep 2011 10:14:00 EDT in Business/Marketing, Indie
Experiments with marketing as a poor Indie Dev! This article covers surviving the internal side of marketing as an Indie Dev and dealing with the stress of spending your money, monitoring sales figures, handling critics, salespeople, and rampant piracy!


Posted by Jeff Hangartner on Wed, 07 Sep 2011 06:08:00 EDT in Business/Marketing, Indie
Experiments with marketing as a poor Indie Dev! This article looks at what to put in a Press Kit, using Press Releases, creating screenshots and trailers, etc. Plus how to efficiently maintain everything we've talked about so far.


Posted by Jeff Hangartner on Fri, 02 Sep 2011 06:10:00 EDT in Business/Marketing, Indie
Experiments with marketing as a poor Indie Dev! This article looks at the sketchy side of the industry (buying downloads, paying for reviews, etc.) as well as covering traditional marketing like banner ads, marketing agencies and ad services like AdMob.


Posted by Jeff Hangartner on Tue, 30 Aug 2011 01:03:00 EDT in Business/Marketing, Indie
Experiments with marketing as a poor Indie Dev! This article covers word-of-mouth marketing via Twitter, blogging, forum threads, etc. to build awareness for your game, and a realistic look at the pros and cons of price drops and using microjob services.


Posted by Jeff Hangartner on Tue, 28 Jun 2011 03:27:00 EDT in Design, Smartphone/Tablet
Observations about iPhone games and how the App Store works from an iPhone gamedev's perspective, updated with examples and comments based on my own experiences having just unleashed my first iPhone game into the vast abyss of the App Store!



Jeff Hangartner's Comments

Comment In: [News - 05/07/2012 - 05:05]

I don 't know, I ...

I don 't know, I don 't really see a reason it has to burst. There 's too many pros and not enough cons on either side for it to die off. r n r nOn the developer 's side it 's amazing...you fund your project in a way that ...

Comment In: [News - 09/16/2011 - 01:18]

Had to check the trailer ...

Had to check the trailer out on YouTube after reading your comment. What an unbelievably gorgeous game This and the Naruro: Ultimate Ninja Storm 2 game are probably the two best examples of cel-shading in gaming looking like actual anime right now. Love it

Comment In: [Blog - 09/15/2011 - 10:14]

Glad you found it useful ...

Glad you found it useful Hoping I can finally turn my Elusive Ninja sales around, but trying not to get my hopes up or let crappy sales faze me. Worst-case, it's onto the next game and I try re-marketing it down the road. :

Comment In: [Blog - 09/10/2011 - 09:35]

Great article I'm actually about ...

Great article I'm actually about to cover a similar topic, dealing with these types of people. Nothing against them, they have a job to do and I get that, but there's definitely a lot of pushy types that take advantage of naive developers. When you pit aggressive salesmen types who ...

Comment In: [Blog - 09/07/2011 - 06:08]

Thanks everyone I just added ...

Thanks everyone I just added TweetDeck to the Resources list because I discovered the Scheduling feature last night haha That is gonna' be a huge life-saver. Article IV and V should go up next week Article V will be the big one that breaks down a step by step marketing ...

Comment In: [Blog - 09/02/2011 - 06:10]

Will do I've already posted ...

Will do I've already posted the most embarrassing sales stats possible in the first article so any results my Touch Arcade ads get me is all sunshine rainbows to me so I'll be happy to show 'em off haha