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April 10, 2020
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Jesus Fabre's Blog


I have a mixed background, studied Software Engineering and a MSc Degree in Education and New Media. Since 2009 I have been doing Social Media, PR and event management work for several independent studios and cultural associations.

I have a passion for raising awareness on promising games I truly believe in, whether be among the press or by building an active and engaged community on social media. I focus very much on understanding the philosophy of the studios I work for, listening to their feedback to elaborate the best communication strategy for their target audience.

I always take honesty and openness to criticism as my core values when I talk to the press, communities and the developers I work for.

I give classes on video game marketing, distribution and communication at ENTI Videogame Degree (University of Barcelona). Additionally, I collaborate as evaluation jury at SBGames Independent Games Festival in Brazil.

Since 2010 I keep running my personal project The Gamer Inside, a transmedia documentary archive that focuses on preserving the impact that videogames have on society, education, culture and industry. The project has three communities/branches, focused respectively in covering more locally Brazil and Spain and then a Worldwide channel for more global content.


Member Blogs

This article revolves around the visibility issue on independent games, trying to shed some light on the Public Relations and Marketing agencies side. Who they are (the list has 110+), which services you can expect from them and more details on them.

Posted by Jesus Fabre on Mon, 06 Feb 2017 10:06:00 EST in Business/Marketing, Design, Production, Art, Console/PC, Indie, Social/Online
Ballistic Overkill is an online PvP FPS with a 7-year long story behind. From a game design perspective, we go through the very different platforms (browser-based to Steam) and monetization models (F2P to premium) that shaped it into what it is today.

Posted by Jesus Fabre on Mon, 19 Oct 2015 01:57:00 EDT in Production, Art, Indie, Smartphone/Tablet
The user interface is a really important aspect to any videogame. In Horizon Chase for iOS we had to find the perfect balance between the objectivity of a good mobile game and the simplicity we inherit from the classic references we took inspiration from.

Posted by Jesus Fabre on Tue, 18 Aug 2015 01:28:00 EDT in Audio, Console/PC, Indie
After 30 years composing for around 240 video games, Barry Leitch has many stories to tell. In this interview he gives some thoughts about the evolution of his profession, including the hurdles and advices, good and bad practices.

Posted by Jesus Fabre on Fri, 12 Jun 2015 03:03:00 EDT in Audio, Console/PC, Indie
Barry Leitch composed more than 240 videogame soundtracks since the 80s, in this interview Barry goes into details about how he made music for video games in the 80s and early 90s. From ZX81 soundchip to SNES' SCP-7000.

Jesus Fabre's Comments

Comment In: [Blog - 09/22/2015 - 01:32]

Thanks for sharing your experience. ...

Thanks for sharing your experience. r n r nI 've been looking at your KS campaign and I believe 30K is quite high for nowadays average indie KS standards... Would ask for 15K, maybe you 'd end up with 20K or even more... but I doubt there 's enough traction ...