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June 25, 2021
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Joe Henson's Blog


Hi, I’m Joe, or as some of you know me as, IndieGameJoe -  an award-nominee marketing and PR professional who has spent the last 8 years helping indie games reach their maximum potential. 

Marketing your game is hard. The thought of doing it alone can feel overwhelming, especially when all your focus is on creating it. I am a big believer in keeping things simple. When working together, I like to avoid marketing jargon which is often overused. It’s important to me that you understand the process and can benefit from my knowledge and experience.



Member Blogs

Posted by Joe Henson on Mon, 10 May 2021 10:28:00 EDT in Business/Marketing
Have you ever stumbled across a Steam Store page, scrolled down to the 'About This Game' section, and found a real mess? More to the point, did you find it didn't really inspire you or tell you much about the game?

Posted by Joe Henson on Mon, 26 Apr 2021 10:13:00 EDT in Business/Marketing, Indie
So, you’ve worked on your indie game for quite some time and not a soul knows about it. But you’re now at a stage where you feel you’re ready to announce it to the world. But have you thought about how to get the most out of it, in terms of visibili