Johan Toresson's Blog
Residing in Karlshamn, Sweden.
I'm a business developer working with game development teams based in the incubator Gameport. I've been working with Studio Total and their brand of marketing (Bears over Belarus, The Swedish Party of America) before joining the ranks of Blekinge Business Incubator and their games focused branch Gameport. At Gameport I help my teams handle the day to day business and work on bringing more insights into indie marketing and how small teams can get good press and get the info out to their audience.
Here on Gamasutra I will blog mostly about marketing and bizdev stuff, and occasionally I might do an opinion piece or two.
Beneath are the chapters of the series "Indie Game Marketing: A love story"
Indie Game Marketing: A love story - Part 1 [Getting a solid base]
Indie Game Marketing: A love story - Part 2 and 3 [Getting in touch with Journalists, Fans and some Guerilla Marketing]
Indie Game Marketing: A love story - Part 4 [Practical Stuff - Facebook, #screenshotsaturday and your list of contacts]
What is neuromarketing and is it in any way or form viable for smaller companies? What are your thoughts?
In this post I try to look at strategies for networking as an introvert. I also try to look at intro and extroversion not as two binary positions, but more as a spectrum of behaviours and how to learn skills that help you navigate that spectrum.
The third part of my series on books for creatives.
I just summed the other parts up in just about 350 words. Dang. Should’ve put a TL;DR notice somewhere in the other parts.
This second part in my series about Books for Creatives we touch upon the value of a great vision, as well as the value of doing absolutely nothing. And a few things in between.
The first post in a series of post about books for creatives - inspirational and interesting books for creative people. Some times even educational. First part is about David Ogilvy - the Father of Advertising (and suspected Mad men inspiration).
We take a look at how to use your USP to make a position statement and how that could help with your marketing strategy. It might also bring some interesting insights into your team composition, and then we end it all with some chocolate. And a tired meme
Johan Toresson's Comments
[Blog - 04/13/2017 - 09:28]
Great piece, Daniel I 'd ...
Great piece, Daniel I 'd add one thing though: r nRelease. That. Fucking. Thing. Don 't sit on your stuff forever, don 't hide your jam games/prototypes. Get stuff out there, keep me interested in what you 're doing.
[Blog - 04/04/2017 - 10:02]
Hey Really solid post, thanks ...
Hey Really solid post, thanks for writing it r n r nI got a small question/thought in regards to studio size though - Wouldn 't it be beneficial to split it between 1, 2-5, 6-10 instead of 1-10 My general gut feel is that we have a lot of people ...
[Blog - 09/30/2016 - 09:48]
I agree The big question ...
I agree The big question is probably how SW would 've fared now, considering the availability of games in general, and if people would 've even tried the game if it hadn 't been shareware back in the day. Also: Sorry about the late reply : '
[News - 09/29/2016 - 04:54]
[Blog - 09/26/2016 - 10:35]
Glad to see some LEAN ...
Glad to see some LEAN stuff being used. : I agree with Randy here, but would add that the MVP is basically the first iteration people would pay for. Look at the Clustertruck devs and how they test their prototypes. Get it out, collect data, analyze, then test again :
[Blog - 04/04/2016 - 01:32]
Great post There 's been ...
Great post There 's been so many times when I 've found myself staring at a stack of cards and just feeling like I have no idea how to connect whoms face to what card. If you do a bit of googling you might find them though, and that helps ...