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April 21, 2021
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Johan Toresson's Blog


Residing in Karlshamn, Sweden. 

I'm a business developer working with game development teams based in the incubator Gameport. I've been working with Studio Total and their brand of marketing (Bears over Belarus, The Swedish Party of America) before joining the ranks of Blekinge Business Incubator and their games focused branch Gameport. At Gameport I help my teams handle the day to day business and work on bringing more insights into indie marketing and how small teams can get good press and get the info out to their audience. 

Here on Gamasutra I will blog mostly about marketing and bizdev stuff, and occasionally I might do an opinion piece or two. 

Beneath are the chapters of the series "Indie Game Marketing: A love story"

Indie Game Marketing: A love story - Part 1 [Getting a solid base]

Indie Game Marketing: A love story - Part 2 and 3 [Getting in touch with Journalists, Fans and some Guerilla Marketing]

Indie Game Marketing: A love story - Part 4 [Practical Stuff - Facebook, #screenshotsaturday and your list of contacts]


Member Blogs

In this post I try to look at strategies for networking as an introvert. I also try to look at intro and extroversion not as two binary positions, but more as a spectrum of behaviours and how to learn skills that help you navigate that spectrum.

Johan Toresson's Comments

Comment In: [Blog - 04/13/2017 - 09:28]

Great piece, Daniel I 'd ...

Great piece, Daniel I 'd add one thing though: r nRelease. That. Fucking. Thing. Don 't sit on your stuff forever, don 't hide your jam games/prototypes. Get stuff out there, keep me interested in what you 're doing.

Comment In: [Blog - 04/04/2017 - 10:02]

Hey Really solid post, thanks ...

Hey Really solid post, thanks for writing it r n r nI got a small question/thought in regards to studio size though - Wouldn 't it be beneficial to split it between 1, 2-5, 6-10 instead of 1-10 My general gut feel is that we have a lot of people ...

Comment In: [Blog - 09/30/2016 - 09:48]

I agree The big question ...

I agree The big question is probably how SW would 've fared now, considering the availability of games in general, and if people would 've even tried the game if it hadn 't been shareware back in the day. Also: Sorry about the late reply : '

Comment In: [News - 09/29/2016 - 04:54]

Love this lt 3 ...

Love this lt 3

Comment In: [Blog - 09/26/2016 - 10:35]

Glad to see some LEAN ...

Glad to see some LEAN stuff being used. : I agree with Randy here, but would add that the MVP is basically the first iteration people would pay for. Look at the Clustertruck devs and how they test their prototypes. Get it out, collect data, analyze, then test again :

Comment In: [Blog - 04/04/2016 - 01:32]

Great post There 's been ...

Great post There 's been so many times when I 've found myself staring at a stack of cards and just feeling like I have no idea how to connect whoms face to what card. If you do a bit of googling you might find them though, and that helps ...