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September 25, 2021
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Joseph Kim's Blog   Expert Blogs


Mobile game development philosopher.

SVP Games & Digital Platforms, NBCUniversal


Twitter: @jokim1



Expert Blogs

Posted by Joseph Kim on Mon, 08 Apr 2019 10:57:00 EDT in Business/Marketing, Smartphone/Tablet
With games like Cookie Jam, Panda Pop, and Harry Potter Hogwarts Mystery how does Jam City approach marketing for their mobile games? Harry Potter got 40M installs to date so far. How do you run, structure, and optimize UA? Find out now!

Posted by Joseph Kim on Mon, 16 Apr 2018 09:50:00 EDT in Business/Marketing, Design, Smartphone/Tablet
Fortnite Battle Royale is a massive phenomenon on PC and console and now also on mobile. However, I believe key factors will limit the long-term sustained growth and success of Fortnite on the mobile platform.

Posted by Joseph Kim on Thu, 27 Apr 2017 10:38:00 EDT in Business/Marketing, Smartphone/Tablet
SEGA Networks and Sensor Tower present the 2016 Mobile Gaming Trends Report: an analytical look at market segmentation and trends in the mobile gaming market.

Posted by Joseph Kim on Wed, 08 Feb 2017 09:45:00 EST in Business/Marketing, Production, Indie, Smartphone/Tablet
Determined optimists are Winners who are necessary to have successful teams.​ In this post, I argue that there are three types of team members: Winners, Warners, and Whiners. What are the characteristics that define a Winner? Why are Whiners so dang

Posted by Joseph Kim on Mon, 30 Jan 2017 01:23:00 EST in Business/Marketing, Smartphone/Tablet
Every mobile gaming company has their own system for categorizing different types of mobile games (an industry taxonomy). No industry standard exists. I propose an "open source" system which I hope others will use and help improve upon.

Posted by Joseph Kim on Mon, 23 Jan 2017 09:42:00 EST in Design, Programming, Production, Indie, Smartphone/Tablet
Mobile game pre-production teams often focus on the wrong activities. Discussion about how to use a key risks based approach to pre-production.

Joseph Kim's Comments

Comment In: [Blog - 04/16/2018 - 09:50]

Hey Andreas, appreciate your thoughts ...

Hey Andreas, appreciate your thoughts and feedback. Just to be clear I don 't say Fortnite on mobile will fail . But that it will fall. r n r nAppreciate the note on micro-events and new items like port-a-fort. r n r nHaving said that, to your analogy on Marvel, ...

Comment In: [Blog - 01/30/2017 - 01:23]

Sorry I missed your comment ...

Sorry I missed your comment Just replying now hopefully you 'll see it. In short, I basically agree with everything you mention especially wrt the Sim Life category. Having said that, I 'm basically waiting for more games in those categories and will re-consider the categories you mention for 2017. ...

Comment In: [Blog - 05/20/2015 - 02:13]

I don 't think too ...

I don 't think too many people in the games or media businesses will have much confusion on this. :- r n r nThanks for the link. It 's been a while since I 've looked at any hardcore math. Strange attractor now pretty standard terminology in writing though.

Comment In: [Blog - 02/24/2015 - 01:54]

Thanks for the note Charles ...

Thanks for the note Charles and I 'm familiarizing myself with JBGE now. I 'd probably take your comment 1 step further and claim that the situational nature of most models and tools that become popularized somehow never seem to become well understood. Makes sense that as the concept of ...

Comment In: [Blog - 12/04/2014 - 03:55]

It is insane. Not just ...

It is insane. Not just you. :-

Comment In: [Blog - 09/18/2014 - 08:09]

Excel... interesting. I 've never ...

Excel... interesting. I 've never thought of Excel in that way but would be really interested to see how you 've done it.