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October 1, 2020
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Justin Carroll's Blog


Hello, I’m Justin Carroll and my goal is to help you launch your indie games and grow a business.

My entire career has been spent running my own business working on marketing projects for some of the world’s biggest game brands — Call of DutyMortal KombatTony Hawk, and more. And I'm taking everything I’ve learned in AAA games, and teaching it to indie game developers like you.

My unique approach to game marketing is highly effective. It’s taken over 10 years for me to realize, and I’ve helped hundreds of indie game developers so far.

So, if you’re looking for the perfect blend of successful indie game marketing strategy, practical application, and no BS, then please get my free email newsletter where I'll send you just that.


Member Blogs

Posted by Justin Carroll on Mon, 27 Mar 2017 10:40:00 EDT in Business/Marketing
Youre getting ready to launch your next game and you want to know how much you should be prepared to spend on marketing. This article breaks down about what thats going to be in terms of your own time, and in terms of outsourcing it.

Posted by Justin Carroll on Mon, 13 Mar 2017 05:26:00 EDT in Business/Marketing
Before you've launched your game you'll need to make an educated guess about who your players might be, so that you can make and market your game to attract them.

Posted by Justin Carroll on Tue, 07 Mar 2017 10:33:00 EST in Business/Marketing
Im going to explain exactly why devblogs typically die, offer you a new way of writing them, and then show you how to double your traffic (maybe overnight) with what I call The Republishing Strategy.

Posted by Justin Carroll on Mon, 27 Feb 2017 11:55:00 EST in Business/Marketing
What should you do for your official game websites? What tools should you use, how should you design them, and where should you start? This is my signature blueprint for how to make the most effective official game websites as fast as possible.

Posted by Justin Carroll on Thu, 04 Feb 2016 02:14:00 EST in Business/Marketing, Smartphone/Tablet
Have you considered burst campaigns for your mobile games? Here's a few hard truths about one of the more dangerous paid advertising techniques out there.

Posted by Justin Carroll on Tue, 10 Nov 2015 02:42:00 EST in Business/Marketing, Indie
In short, indieapocalypse is the death of indie games. And the entire video games industry is commenting. But there's one thing no one dares say.

Justin Carroll's Comments

Comment In: [Blog - 03/27/2017 - 10:40]

Hey James, I like your ...

Hey James, I like your approach of starting small, and doing a lot of things yourself. Basically, make money first. And I like that you 're self-aware enough to see that no matter your size that you 're in direct competition with big companies whether you like or not. r ...

Comment In: [Blog - 02/27/2017 - 11:55]

Thanks, Garrick Appreciate it. r ...

Thanks, Garrick Appreciate it. r n r nWell, sort of. The idea is to start small, only doing the most effective thing first. And then when your game grows, as your business goals changes, you revisit the foundational strategy and optimize accordingly. r n r nThe one deal breaker for ...

Comment In: [Blog - 02/10/2016 - 01:37]

Your friends need to learn ...

Your friends need to learn how to say, F ck you, pay me .

Comment In: [Blog - 02/04/2016 - 02:14]

Hey Marvin, thanks for the ...

Hey Marvin, thanks for the comment In my experience, just as marketing isn 't enough, neither are quality games.

Comment In: [Blog - 01/08/2016 - 01:19]

Bingo ...


Comment In: [Blog - 01/08/2016 - 01:21]

The visual novel idea is ...

The visual novel idea is good, but let 's push it further. Offer the novel as a PDF download exclusively for new and existing email newsletter subscribers. It 's an easy way to 2x your cohort subscription rate while adding entertainment value to your brand.