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Justin Kranzl's Blog

Los Angeles-based correspondent for - Australia's longest running online games community. Barring a year in PR working on the AU launch of Xbox 360, I've spent the past decade fulltime in a number of editorial roles relating to tech and games. In addition to everyday developments in games, I take a keen interest in the ways publishers and developers engage with their audiences. (Very) Irregularly updated blog at; twitter @ BTW, views I express here are mine alone, and don't represent those of my clients or employers. Just so you know.

Member Blogs

Posted by Justin Kranzl on Fri, 01 Jan 2010 11:38:00 EST in
The second in a series of publisher report cards I've penned, reprinted here for those interested. This time around Activision Blizzard's 2009 is broken down and examined, as well as the factors influencing its fortunes in 2010.

Posted by Justin Kranzl on Wed, 23 Dec 2009 03:37:00 EST in
As games news winds down, at my "day job" I've been taking a look at how some key games publishers performed. The approach taken: an "annual report card", rating them on criteria resonant with gamers. First cab off the rank: EA.

Posted by Justin Kranzl on Tue, 17 Nov 2009 04:43:00 EST in
Ubisoft's Assassin's Creed Lineage short film isn't an expensive advertisement for the game, nor is it a glorified cut scene introduction to Assassin's Creed 2. It's more than that - a powerful affirmation of Ubisoft's vision of convergence.

Posted by Justin Kranzl on Wed, 21 Oct 2009 08:03:00 EDT in Production
After enjoying a dream run in the lead-up to Modern Warfare 2's release, Infinity Ward are beginning to come under close scrutiny not only regarding details of the game, but their approach to engagement. Has the company got their priorities straight?

Justin Kranzl's Comments

Comment In: [News - 11/06/2009 - 02:36]

Obviously Fox believes the GameSpy ...

Obviously Fox believes the GameSpy server browser client/software bundled with so many online multiplayer-able PC games in the past is immune to such accusations of trojan horseplay.

Comment In: [News - 11/02/2009 - 07:29]

Skipping over the argument about ...

Skipping over the argument about whether it's okay to be offended or not, the trailer does undermine one of the stated goals for the game: broadening the audience. Not in the sense gay gamers will steer clear in huge numbers just because of one silly stunt, but more in the ...

Comment In: [News - 09/24/2009 - 12:42]

@Ryan It's a bureaucratic artifact ...

@Ryan It's a bureaucratic artifact - Australia is in the unfortunate situation of having one of its state Attorney-Generals be completely opposed to the notion of an R18 rating for games despite there being one for film . And for a legislative amendment to proceed it must meet with unanimous ...

Comment In: [News - 08/26/2009 - 06:08]

Blizzard are also continuing to ...

Blizzard are also continuing to move in this direction with the new While I concede a lot of gamer behaviour is beyond the pale... part of me also thinks the underlying potential of our game worlds to ultimately 'matchmake' out the majority of rogue elements will risk a more ...