Hi, I'm Karl, one of the creators of a free market research platform Video Game Insights.
I write about video game market, business and marketing. I'll cover topics such as competitor research or how to find the right publisher.
If you want to chat about any of the above, get in touch on Twitter and let's chat!
This article lays out a way of estimating how many units any Steam game has sold. It's updating the well known Boxleiter method using the largest dataset to date.
Exploring the areas that every indie dev should cover if trying to make a commercially successful game - from pricing to marketing to launch dates
Practical steps to optimising the Steam game page - from description to screenshots and tags.
This article goes through some of the most successful indie games and analyses what their Steam pages do well.
Review of Steam trends in 2020 - How many games were released? How did the pricing evolve? How did indie games do VS AAA? What will 2021 look like for video games industry?
How indie developers should treat their game more like a business and why doing market research doesn't mean you have to stop doing what you're passionate about.
Marketing tips for small indie devs from pre-development phase all the way to releasing the game.
[Blog - 07/29/2020 - 11:25]
[Blog - 07/13/2020 - 11:08]
Thanks for writing this Super ...
Thanks for writing this Super interesting read Proper planning maximises the probability of sustainable future as an indie developer. Good references to some great books as well
[Blog - 07/10/2020 - 10:52]
Thanks Byran r n r ...
Thanks Byran r n r nI think you 're right for sure Not only is it a viable side-gig, it 's a great hobby/passion that can earn some side-income. If you treat it as that, it 's a fantastic path. r n r nI 'm interested to see where smaller/solo ...