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September 18, 2021
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Karl Kontus's Blog


Hi, I'm Karl, one of the creators of a free market research platform Video Game Insights

I write about video game market, business and marketing. I'll cover topics such as competitor research or how to find the right publisher.

If you want to chat about any of the above, get in touch on Twitter and let's chat!


Member Blogs

Posted by Karl Kontus on Mon, 02 Aug 2021 10:48:00 EDT in Business/Marketing, Serious, Indie
This article lays out a way of estimating how many units any Steam game has sold. It's updating the well known Boxleiter method using the largest dataset to date.

Posted by Karl Kontus on Thu, 13 May 2021 10:25:00 EDT in Business/Marketing, Serious, Indie
Exploring the areas that every indie dev should cover if trying to make a commercially successful game - from pricing to marketing to launch dates

Posted by Karl Kontus on Mon, 08 Mar 2021 10:41:00 EST in Business/Marketing, Indie
Practical steps to optimising the Steam game page - from description to screenshots and tags. This article goes through some of the most successful indie games and analyses what their Steam pages do well.

Posted by Karl Kontus on Tue, 09 Feb 2021 11:41:00 EST in Business/Marketing, Indie
Review of Steam trends in 2020 - How many games were released? How did the pricing evolve? How did indie games do VS AAA? What will 2021 look like for video games industry?

Posted by Karl Kontus on Thu, 13 Aug 2020 10:22:00 EDT in Business/Marketing, Console/PC, Indie
How indie developers should treat their game more like a business and why doing market research doesn't mean you have to stop doing what you're passionate about.

Posted by Karl Kontus on Wed, 29 Jul 2020 11:25:00 EDT in Business/Marketing, Indie
Marketing tips for small indie devs from pre-development phase all the way to releasing the game.

Karl Kontus's Comments

Comment In: [Blog - 07/29/2020 - 11:25]

Thanks Matt Yeah, depending on ...

Thanks Matt Yeah, depending on the game, that probably true. Glad you found it useful :

Comment In: [Blog - 07/13/2020 - 11:08]

Thanks for writing this Super ...

Thanks for writing this Super interesting read Proper planning maximises the probability of sustainable future as an indie developer. Good references to some great books as well

Comment In: [Blog - 07/10/2020 - 10:52]

Thanks Byran r n r ...

Thanks Byran r n r nI think you 're right for sure Not only is it a viable side-gig, it 's a great hobby/passion that can earn some side-income. If you treat it as that, it 's a fantastic path. r n r nI 'm interested to see where smaller/solo ...