Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 27, 2019
arrowPress Releases








If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 

Ken Johnston's Blog

 

Kenny Johnston is the founder of Shoptalk PR. He has been working in mobile games PR for 10 years, launching hundreds of titles for companies such as Pocket Gems, Jam City, Kiloo, NaturalMotion, DeNA, GREE, CrowdStar, and Storm8. Prior to Shoptalk PR, he was the head of public relations at Pocket Gems. Before Pocket Gems, he led the games division at VSC, a leading technology PR firm. 

 

Member Blogs

Posted by Ken Johnston on Fri, 15 Feb 2019 02:11:00 EST in Business/Marketing, Indie, Smartphone/Tablet
Mobile games are a hits-driven business. This is at odds with good public relations campaigns, which thrive on consistency. Here's a brief explainer on how to create a sustainable PR program around a mobile game's development, broken out in 3 phases.


Posted by Ken Johnston on Mon, 01 Apr 2013 08:00:00 EDT in Business/Marketing, Smartphone/Tablet
GDC is a the biggest conference of the year for mobile game developers. Here are some PR takeaways from GDC 2013.