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May 27, 2019
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Ken Johnston's Blog


Kenny Johnston is the founder of Shoptalk PR. He has been working in mobile games PR for 10 years, launching hundreds of titles for companies such as Pocket Gems, Jam City, Kiloo, NaturalMotion, DeNA, GREE, CrowdStar, and Storm8. Prior to Shoptalk PR, he was the head of public relations at Pocket Gems. Before Pocket Gems, he led the games division at VSC, a leading technology PR firm. 


Member Blogs

Posted by Ken Johnston on Fri, 15 Feb 2019 02:11:00 EST in Business/Marketing, Indie, Smartphone/Tablet
Mobile games are a hits-driven business. This is at odds with good public relations campaigns, which thrive on consistency. Here's a brief explainer on how to create a sustainable PR program around a mobile game's development, broken out in 3 phases.

Posted by Ken Johnston on Mon, 01 Apr 2013 08:00:00 EDT in Business/Marketing, Smartphone/Tablet
GDC is a the biggest conference of the year for mobile game developers. Here are some PR takeaways from GDC 2013.