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September 19, 2017
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Kenneth Tran's Blog

 

Chairman of the National Committee for Games Policy. Steering Committee, International Game Developers Association (IGDA), Business and Legal SIG. Contributor for Yahoo! News, e27, and Tech in Asia. Writer for The Cube.

 

Member Blogs

Posted by Kenneth Tran on Thu, 14 Sep 2017 10:39:00 EDT in Business/Marketing, Serious, Indie, Social/Online
Questions about community management abound in today's developing tech scene. The whole concept of community management remains relatively new and still evolving at an incredibly rapid pace. Why is community management so important and yet so rare?


Posted by Kenneth Tran on Wed, 13 Sep 2017 09:20:00 EDT in Business/Marketing, Indie
So the best strategy is simply to have a marketer early on and have them working just as hard as the developers do. I donít need analytics or data to prove that.


Posted by Kenneth Tran on Tue, 12 Sep 2017 09:42:00 EDT in Design, Production, Indie
Lets roleplay for a moment here. Youíre the founder of a rising technology startup. Say you have a new idea for a product. You need to test whether there is a market for the product before expending more resources to deploy it. What do you do?