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February 29, 2020
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Lewis Denby's Blog


Lewis is the director of Game If You Are, a PR consultancy based in London, which specialises in publicising indie games and small development studios. @gameifyouare


Member Blogs

Posted by Lewis Denby on Thu, 17 Jan 2019 09:57:00 EST in Business/Marketing, Indie
The top 5 reasons indie game marketing falls on deaf ears - and how to steer things back on track for your game!

Posted by Lewis Denby on Thu, 13 Dec 2018 11:20:00 EST in Business/Marketing, Indie
Observations from working on 50+ indie game marketing campaigns in 2018 - and some tips for how to give your game the best chance of success in 2019.

Posted by Lewis Denby on Wed, 25 Apr 2018 09:52:00 EDT in Business/Marketing, Indie
Indie devs new to PR are often tempted to set their sights on coverage from the very biggest games websites. But this can often be counterproductive. This article explores why Kotaku is not the answer - and what indie developers might want to try instead.

Posted by Lewis Denby on Fri, 08 Dec 2017 10:04:00 EST in Business/Marketing, Indie
A run-down of the easiest traps to fall into, and advice on how any developers - even those without any budget to speak of - can avoid them.

Posted by Lewis Denby on Wed, 11 Oct 2017 09:39:00 EDT in Business/Marketing, Indie
Public relations can seem like a strange and arcane art sometimes. So how do the most successful indie games build momentum and hype via public relations? Game If You Are director Lewis Denby gives an in-depth walkthrough of the process.

Lewis Denby's Comments

Comment In: [Blog - 07/22/2018 - 09:41]

It 's always a horrible ...

It 's always a horrible feeling when you pour your life into something and it doesn 't pay off. So on a personal level, that sucks, and I 'm sorry that 's the situation you found yourself in. r n r nIn terms of some tough-love advice for next time... ...