Lewis is the director of Game If You Are, a PR consultancy based in London, which specialises in publicising indie games and small development studios. @gameifyouare
A run-down of the easiest traps to fall into, and advice on how any developers - even those without any budget to speak of - can avoid them.
Public relations can seem like a strange and arcane art sometimes. So how do the most successful indie games build momentum and hype via public relations? Game If You Are director Lewis Denby gives an in-depth walkthrough of the process.