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May 17, 2021
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Lewis Denby's Blog


Lewis is the director of Game If You Are, a PR consultancy based in London, which specialises in publicising indie games and small development studios. @gameifyouare


Member Blogs

How to improve the quality and effectiveness of your Steam page, in a way you can prove with DATA and everything.

The top 5 reasons indie game marketing falls on deaf ears - and how to steer things back on track for your game!

Observations from working on 50+ indie game marketing campaigns in 2018 - and some tips for how to give your game the best chance of success in 2019.

Indie devs new to PR are often tempted to set their sights on coverage from the very biggest games websites. But this can often be counterproductive. This article explores why Kotaku is not the answer - and what indie developers might want to try instead.

A run-down of the easiest traps to fall into, and advice on how any developers - even those without any budget to speak of - can avoid them.

Public relations can seem like a strange and arcane art sometimes. So how do the most successful indie games build momentum and hype via public relations? Game If You Are director Lewis Denby gives an in-depth walkthrough of the process.

Lewis Denby's Comments

Comment In: [Blog - 07/22/2018 - 09:41]

It 's always a horrible ...

It 's always a horrible feeling when you pour your life into something and it doesn 't pay off. So on a personal level, that sucks, and I 'm sorry that 's the situation you found yourself in. r n r nIn terms of some tough-love advice for next time... ...