Lewis is the director of Game If You Are, a PR consultancy based in London, which specialises in publicising indie games and small development studios. @gameifyouare
Indie devs new to PR are often tempted to set their sights on coverage from the very biggest games websites. But this can often be counterproductive. This article explores why Kotaku is not the answer - and what indie developers might want to try instead.
A run-down of the easiest traps to fall into, and advice on how any developers - even those without any budget to speak of - can avoid them.
Public relations can seem like a strange and arcane art sometimes. So how do the most successful indie games build momentum and hype via public relations? Game If You Are director Lewis Denby gives an in-depth walkthrough of the process.