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July 19, 2018
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Lisa Hanson's Blog   Expert Blogs


Lisa Hanson is founder and managing director of Niko Partners, the leading provider of market intelligence and custom research services about the games industry in Asia. Since 2003 the company has provided critical strategic information to the world’s leading game publishers, developers, hardware makers, game service providers, institutional investors, trade associations and policy makers. Lisa has a deep understanding of the Chinese games market as that has been the focus of her business for 11 years, and she has spent years building our understanding and analyzing the Southeast Asian market and conducting custom research throughout all of Asia using her local perspective and contacts.


Expert Blogs

Posted by Lisa Hanson on Tue, 06 Feb 2018 10:08:00 EST in Business/Marketing, Social/Online, Smartphone/Tablet
The WeChat Mini Games platform is a hot topic. The platform is an extension of Tencent’s gaming business, particularly the Mini Programs platform, designed to target the casual mobile gamer.

Posted by Lisa Hanson on Wed, 22 Nov 2017 10:27:00 EST in Business/Marketing, Console/PC, Social/Online, Smartphone/Tablet
The gaming trend that cannot be ignored is the global success of Battle Royale games. Not to be left behind, Tencent and NetEase recently unveiled plans to compete in this segment.

Posted by Lisa Hanson on Wed, 08 Feb 2017 09:46:00 EST in Business/Marketing, Console/PC, Social/Online, Smartphone/Tablet, VR
Niko Partners offers you our Top 15 predictions about the 2017 digital games industry in the markets we cover: Mainland China, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam.

Posted by Lisa Hanson on Wed, 30 Nov 2016 09:59:00 EST in Business/Marketing, Console/PC, Indie, Smartphone/Tablet
It’s no secret that Chinese gamers prefer Free-to-Play (F2P) online titles. That being said, we at Niko Partners have noticed a growing contingent of gamers who are willing to spend on paid games on services like Steam and Tencent's Game Platform.

Posted by Lisa Hanson on Tue, 05 Jul 2016 11:33:00 EDT in Business/Marketing, Console/PC
China's I-cafe industry is experiencing a major resurgence thanks to hard-core gamers, but with this resurgence in popularity has come cautionary tales of taking digital gaming to unsafe levels.

Posted by Lisa Hanson on Tue, 09 Feb 2016 01:52:00 EST in Business/Marketing, Console/PC, Social/Online, Smartphone/Tablet
2016 is shaping up to be a pivotal year for the games market in China, with revenue from PC online, mobile and console games rising to more than $26 billion. Here are Niko Partners' top 14 predictions for digital games in China for 2016.

Lisa Hanson's Comments

Comment In: [News - 05/02/2013 - 12:20]

Hi - yep we can ...

Hi - yep we can 't divulge all the key goodies in the report for free Regarding females, we estimate that about 40 of gamers in China are female, but many are only playing the casual type of games. Of the hardcore games, it is more like 20 female. I ...