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May 27, 2018
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Lisa Hanson's Expert Blogs

Posted by Lisa Hanson on Fri, 28 Aug 2015 01:59:00 EDT in Business/Marketing, Console/PC, Social/Online, Smartphone/Tablet
Now in its 13th year, ChinaJoy is one of the worlds biggest tradeshows. Niko Partners sent two analysts to China Joy this year; here is a summary of their observations of the show.


Posted by Lisa Hanson on Wed, 22 Jul 2015 12:50:00 EDT in Business/Marketing, Console/PC
Television-based gaming is growing in China these are early days in this segment but as more content gets approved, there is room for incremental growth and most importantly, foreign games can be a part of it.


Posted by Lisa Hanson on Thu, 12 Feb 2015 01:29:00 EST in Business/Marketing, Console/PC, Social/Online, Smartphone/Tablet
2015 will be an exciting time for the multibillion-dollar digital games industry in China. Were going to see a number of developments in the coming year, including changes in gamer preferences, company ownership patterns, and hardware availability.


Posted by Lisa Hanson on Mon, 20 Jan 2014 12:22:00 EST in Business/Marketing, Console/PC, Social/Online
Last week, NCSoft's Blade & Soul reached 1.5 million PCU. Launched in November 2013, Blade & Soul is without a doubt Tencents biggest MMORPG and has had the fastest growth of any MMORPG in China. But can it win out against more established competitors?


Posted by Lisa Hanson on Thu, 03 Oct 2013 03:10:00 EDT in Business/Marketing, Console/PC
China announced the reversal a 13 year old ban on the sale of game consoles. Lifting the console ban after 13 years could spark new life into an already huge games market.


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