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Logan Williams's Blog


I'm a creative communication specialist at Indie Wolverine. We've created low-budget creative campaigns for video game studios as small as one person that have earned coverage from some of the largest gaming publications and content creators in the world. We are currently working with Plato, Imperatum, Paperville Panic, The Incredible VR Game Show and a few titles we can't name.

I also run the Facebook group Indie Dev Marketing & PR.


Member Blogs

Posted by Logan Williams on Mon, 31 Oct 2016 11:17:00 EDT in Business/Marketing, Indie
A postmortem of the unique Binding of Isaac launch promotion for POLYGOD.

Posted by Logan Williams on Mon, 25 Jul 2016 10:34:00 EDT in Business/Marketing, Indie
Earlier this month, I had the opportunity to talk about ways to conduct market research during this years Indie Revolution Expo. Check out the full presentation + slides in this post.

Posted by Logan Williams on Tue, 01 Mar 2016 10:18:00 EST in Business/Marketing
Depending on which side you're on, Steam reviews can be your enemy, or your greatest ally. Today, I'm going to show you how to best utilize Steam reviews, no matter which side you're on.

Posted by Logan Williams on Thu, 11 Feb 2016 02:00:00 EST in Business/Marketing, Indie
In this guide, I'm going to go over why earning press is so important, how to research similar games, how to build a press list and much more. Links to templates and resources are included.

Posted by Logan Williams on Mon, 01 Feb 2016 01:13:00 EST in Business/Marketing, Indie
Getting successfully funded through crowdfunding sites like Kickstarter is getting harder every year. Luckily, there are a lot of studios that have successfully funded their games and are willing to share some helpful tips!

Posted by Logan Williams on Mon, 28 Dec 2015 01:57:00 EST in Business/Marketing, Indie
We're all aware that getting coverage on YouTube is a major factor in long-term sales. Today, I'm going to show you how I find highly qualified YouTubers in only a couple minutes.

Logan Williams's Comments

Comment In: [Blog - 10/31/2016 - 11:17]

I really appreciate the kind ...

I really appreciate the kind words, Dicky. I completely agree. It 's nice to review projects to learn and improve.

Comment In: [Blog - 04/08/2016 - 01:30]

One of my clients went ...

One of my clients went through a free weekend a while back and we shared very similar player results. Out of curiosity, how did your Steam reviews hold up In our case, we were flooded with mixed reviews more negative than positive and our overall review score dropped.

Comment In: [News - 03/16/2016 - 10:03]

I can understand the low ...

I can understand the low page views for VR related content. r n r nI believe VR needs time to get off the ground. It 's hard to get excited for a piece of hardware that requires a lot of space in your living room, costs a lot and it ...

Comment In: [Blog - 02/24/2016 - 06:45]

Good luck with your Kickstarter ...

Good luck with your Kickstarter r n r nIt 's pretty remarkable how much influence some YouTubers and streamers have. It 's a great thing, but can also turn out to be a bad thing if they don 't like your game .

Comment In: [News - 02/23/2016 - 07:03]

I find it hard to ...

I find it hard to understand the issue behind indie game prices. Indie games are a form of entertainment. I just looked at a few reviews and they ranged from 2.8 hours of playtime to over 90 hours of playtime. An average movie is around 1 to 2 hours of ...

Comment In: [Blog - 02/11/2016 - 02:00]

Thanks for the kind words ...

Thanks for the kind words : I 'm happy you enjoyed the post.