Logan Williams's Blog
I'm an indie game marketing & PR specialist. I've spent the past year and a half working exclusively with indie game studios and have loved every second of it. Before that, I spent 4 years living the agency lifestyle as an inbound marketing specialist. Some games I'm currently working on are: GRAV, Cosmic Trip VR, Goblins and Grottos, POLYGOD and Heart Forth Alicia.
I also run the website, IndieWolverine.com and FB group Indie Dev Marketing & PR.
A postmortem of the unique Binding of Isaac launch promotion for POLYGOD.
Earlier this month, I had the opportunity to talk about ways to conduct market research during this years Indie Revolution Expo. Check out the full presentation + slides in this post.
Depending on which side you're on, Steam reviews can be your enemy, or your greatest ally. Today, I'm going to show you how to best utilize Steam reviews, no matter which side you're on.
In this guide, I'm going to go over why earning press is so important, how to research similar games, how to build a press list and much more. Links to templates and resources are included.
Getting successfully funded through crowdfunding sites like Kickstarter is getting harder every year. Luckily, there are a lot of studios that have successfully funded their games and are willing to share some helpful tips!
We're all aware that getting coverage on YouTube is a major factor in long-term sales. Today, I'm going to show you how I find highly qualified YouTubers in only a couple minutes.
Logan Williams's Comments
[Blog - 10/31/2016 - 11:17]
[Blog - 04/08/2016 - 01:30]
One of my clients went ...
One of my clients went through a free weekend a while back and we shared very similar player results. Out of curiosity, how did your Steam reviews hold up In our case, we were flooded with mixed reviews more negative than positive and our overall review score dropped.
[News - 03/16/2016 - 10:03]
I can understand the low ...
I can understand the low page views for VR related content. r n r nI believe VR needs time to get off the ground. It 's hard to get excited for a piece of hardware that requires a lot of space in your living room, costs a lot and it ...
[Blog - 02/24/2016 - 06:45]
Good luck with your Kickstarter ...
Good luck with your Kickstarter r n r nIt 's pretty remarkable how much influence some YouTubers and streamers have. It 's a great thing, but can also turn out to be a bad thing if they don 't like your game .
[News - 02/23/2016 - 07:03]
I find it hard to ...
I find it hard to understand the issue behind indie game prices. Indie games are a form of entertainment. I just looked at a few reviews and they ranged from 2.8 hours of playtime to over 90 hours of playtime. An average movie is around 1 to 2 hours of ...
[Blog - 02/11/2016 - 02:00]