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Logan Williams's Blog


Logan Williams is the founder and creative lead at Indie Wolverine. Indie Wolverine is a video game marketing studio based in Wilmington, NC. Over the last 3 years, Indie Wolverine has supported over 20 indie games across all major platforms.

Logan Williams also runs the Level Up Marketing community.


Member Blogs

Posted by Logan Williams on Wed, 01 Aug 2018 10:40:00 EDT in Business/Marketing, Indie
In today's post, I share 5 free tools that we use to effectively promote indie games.

Posted by Logan Williams on Wed, 25 Jul 2018 01:17:00 EDT in Business/Marketing
Tons of new games are released everyday on all major platforms. In 2018 and beyond, competition and over saturation is a reality. With that being said, Ive put together 20 tips on how to better promote and sell your games.

Posted by Logan Williams on Tue, 26 Jun 2018 10:21:00 EDT in Business/Marketing, Indie
There are plenty of resources available when it comes to marketing and PR. However, there aren't many resources that draw a line in the sand between the two services, which can result in confusion. My goal for this post is to resolve this issue.

Posted by Logan Williams on Mon, 31 Oct 2016 11:17:00 EDT in Business/Marketing, Indie
A postmortem of the unique Binding of Isaac launch promotion for POLYGOD.

Posted by Logan Williams on Mon, 25 Jul 2016 10:34:00 EDT in Business/Marketing, Indie
Earlier this month, I had the opportunity to talk about ways to conduct market research during this years Indie Revolution Expo. Check out the full presentation + slides in this post.

Posted by Logan Williams on Tue, 01 Mar 2016 10:18:00 EST in Business/Marketing
Depending on which side you're on, Steam reviews can be your enemy, or your greatest ally. Today, I'm going to show you how to best utilize Steam reviews, no matter which side you're on.

Logan Williams's Comments

Comment In: [Blog - 10/31/2016 - 11:17]

I really appreciate the kind ...

I really appreciate the kind words, Dicky. I completely agree. It 's nice to review projects to learn and improve.

Comment In: [Blog - 04/08/2016 - 01:30]

One of my clients went ...

One of my clients went through a free weekend a while back and we shared very similar player results. Out of curiosity, how did your Steam reviews hold up In our case, we were flooded with mixed reviews more negative than positive and our overall review score dropped.

Comment In: [News - 03/16/2016 - 10:03]

I can understand the low ...

I can understand the low page views for VR related content. r n r nI believe VR needs time to get off the ground. It 's hard to get excited for a piece of hardware that requires a lot of space in your living room, costs a lot and it ...

Comment In: [Blog - 02/24/2016 - 06:45]

Good luck with your Kickstarter ...

Good luck with your Kickstarter r n r nIt 's pretty remarkable how much influence some YouTubers and streamers have. It 's a great thing, but can also turn out to be a bad thing if they don 't like your game .

Comment In: [News - 02/23/2016 - 07:03]

I find it hard to ...

I find it hard to understand the issue behind indie game prices. Indie games are a form of entertainment. I just looked at a few reviews and they ranged from 2.8 hours of playtime to over 90 hours of playtime. An average movie is around 1 to 2 hours of ...

Comment In: [Blog - 02/11/2016 - 02:00]

Thanks for the kind words ...

Thanks for the kind words : I 'm happy you enjoyed the post.