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Mark Robinson's Blog


Mark Robinson has over 15 years' experience in the data mining industry. A born stastistical guru, Mark co-founded deltaDNA in 2010 with game industry veteran Chris Wright. Mark has made it his personal mission to evangelize how analytics can change the games industry by learning CRM techniques from other market sectors. 





Member Blogs

Autobattler games may well end up being the year's defining industry trend, but while games like Dota 2 are hugely popular, what engagement and retention lessons can developers learn from F2P games to ensure their Autobattlers achieve world domination?

Making money from mobile games can be a granite-tough business. But by doing your research and following the numbers, you can ensure your game is geared for success.

Nintendo's Super Mario Run mobile game was released two years ago and has just hit the $60m revenue mark. However, with Pokemon Go making $1.8bn during the same period and Fortnite making $1 a day on mobile - where did Nintendo go with with SMR?

Developers have always had an uneasy relationship with ads, on account of the potentially negative impact they can have on the player experience and retention. But could this frosty relationship finally be beginning to thaw?

With Tencent restricting access to its biggest grossing mobile games to protect young players from addiction, should western games companies be doing more? And if so, could analytics be the answer?

Mark Robinson's Comments

Comment In: [Blog - 08/10/2015 - 01:21]

Interesting comments and good feedback ...

Interesting comments and good feedback - thanks guys. I have similarly speculated on some of your questions in the conclusion it could well be that devs are ignoring older devices or that phones are hand-me-downs players have less disposable income . We don t have data on this. We could ...