Mark Robinson's Blog
Mark Robinson has over 15 years' experience in the data mining industry. A born stastistical guru, Mark co-founded deltaDNA in 2010 with game industry veteran Chris Wright. Mark has made it his personal mission to evangelize how analytics can change the games industry by learning CRM techniques from other market sectors.
Developers have always had an uneasy relationship with ads, on account of the potentially negative impact they can have on the player experience and retention. But could this frosty relationship finally be beginning to thaw?
With Tencent restricting access to its biggest grossing mobile games to protect young players from addiction, should western games companies be doing more? And if so, could analytics be the answer?
A guide to using personalization to improve engagement and monetization in F2P games
So, with another year drawing to a close, we look towards future trends in the mobile games industry and what we’re likely to see in the coming year.
With First Person Shooters (FPS), to keep players in the threshold of engagement zone between boredom and anxiety, you need to use tracking. To help set the most valuable events we have put together the top tracking tips for first person shooters.
When considering in-game messaging and how to use it, to maximize monetization, it is key to understand that your players are different, and focusing on their experience is paramount to monetization and retention.
Mark Robinson's Comments
[Blog - 08/10/2015 - 01:21]
Interesting comments and good feedback ...
Interesting comments and good feedback - thanks guys. I have similarly speculated on some of your questions in the conclusion it could well be that devs are ignoring older devices or that phones are hand-me-downs players have less disposable income . We don t have data on this. We could ...