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December 17, 2018
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Mark Robinson's Blog


Mark Robinson has over 15 years' experience in the data mining industry. A born stastistical guru, Mark co-founded deltaDNA in 2010 with game industry veteran Chris Wright. Mark has made it his personal mission to evangelize how analytics can change the games industry by learning CRM techniques from other market sectors. 





Member Blogs

Posted by Mark Robinson on Mon, 06 Aug 2018 09:43:00 EDT in Business/Marketing, Design, Smartphone/Tablet
Nintendo's Super Mario Run mobile game was released two years ago and has just hit the $60m revenue mark. However, with Pokemon Go making $1.8bn during the same period and Fortnite making $1 a day on mobile - where did Nintendo go with with SMR?

Posted by Mark Robinson on Tue, 13 Mar 2018 10:46:00 EDT in Business/Marketing, Production, Smartphone/Tablet
Developers have always had an uneasy relationship with ads, on account of the potentially negative impact they can have on the player experience and retention. But could this frosty relationship finally be beginning to thaw?

Posted by Mark Robinson on Fri, 01 Sep 2017 09:48:00 EDT in
With Tencent restricting access to its biggest grossing mobile games to protect young players from addiction, should western games companies be doing more? And if so, could analytics be the answer?

Posted by Mark Robinson on Sun, 02 Apr 2017 11:11:00 EDT in Business/Marketing, Social/Online, Smartphone/Tablet
A guide to using personalization to improve engagement and monetization in F2P games

Posted by Mark Robinson on Fri, 09 Dec 2016 09:45:00 EST in Business/Marketing, Smartphone/Tablet, VR
So, with another year drawing to a close, we look towards future trends in the mobile games industry and what we’re likely to see in the coming year.

Posted by Mark Robinson on Mon, 22 Aug 2016 11:35:00 EDT in Business/Marketing, Design, Smartphone/Tablet
With First Person Shooters (FPS), to keep players in the threshold of engagement zone between boredom and anxiety, you need to use tracking. To help set the most valuable events we have put together the top tracking tips for first person shooters.

Mark Robinson's Comments

Comment In: [Blog - 08/10/2015 - 01:21]

Interesting comments and good feedback ...

Interesting comments and good feedback - thanks guys. I have similarly speculated on some of your questions in the conclusion it could well be that devs are ignoring older devices or that phones are hand-me-downs players have less disposable income . We don t have data on this. We could ...