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January 25, 2022
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Mark Robinson's Member Blogs

Posted by Mark Robinson on Wed, 04 Sep 2019 10:24:00 EDT in Business/Marketing, Console/PC, Smartphone/Tablet
Autobattler games may well end up being the year's defining industry trend, but while games like Dota 2 are hugely popular, what engagement and retention lessons can developers learn from F2P games to ensure their Autobattlers achieve world domination?

Posted by Mark Robinson on Tue, 05 Feb 2019 09:59:00 EST in Business/Marketing, Design, Smartphone/Tablet
Making money from mobile games can be a granite-tough business. But by doing your research and following the numbers, you can ensure your game is geared for success.

Posted by Mark Robinson on Mon, 06 Aug 2018 09:43:00 EDT in Business/Marketing, Design, Smartphone/Tablet
Nintendo's Super Mario Run mobile game was released two years ago and has just hit the $60m revenue mark. However, with Pokemon Go making $1.8bn during the same period and Fortnite making $1 a day on mobile - where did Nintendo go with with SMR?

Posted by Mark Robinson on Tue, 13 Mar 2018 10:46:00 EDT in Business/Marketing, Production, Smartphone/Tablet
Developers have always had an uneasy relationship with ads, on account of the potentially negative impact they can have on the player experience and retention. But could this frosty relationship finally be beginning to thaw?

Posted by Mark Robinson on Fri, 01 Sep 2017 09:48:00 EDT
With Tencent restricting access to its biggest grossing mobile games to protect young players from addiction, should western games companies be doing more? And if so, could analytics be the answer?

Posted by Mark Robinson on Sun, 02 Apr 2017 11:11:00 EDT in Business/Marketing, Social/Online, Smartphone/Tablet
A guide to using personalization to improve engagement and monetization in F2P games

Posted by Mark Robinson on Fri, 09 Dec 2016 09:45:00 EST in Business/Marketing, Smartphone/Tablet, VR
So, with another year drawing to a close, we look towards future trends in the mobile games industry and what we’re likely to see in the coming year.

Posted by Mark Robinson on Mon, 22 Aug 2016 11:35:00 EDT in Business/Marketing, Design, Smartphone/Tablet
With First Person Shooters (FPS), to keep players in the threshold of engagement zone between boredom and anxiety, you need to use tracking. To help set the most valuable events we have put together the top tracking tips for first person shooters.

Posted by Mark Robinson on Mon, 20 Jun 2016 02:11:00 EDT in Business/Marketing, Design, Smartphone/Tablet
When considering in-game messaging and how to use it, to maximize monetization, it is key to understand that your players are different, and focusing on their experience is paramount to monetization and retention.

Posted by Mark Robinson on Mon, 23 May 2016 02:05:00 EDT in Business/Marketing, Smartphone/Tablet
In F2P games there’s a classic misconception that whales are indiscriminate spenders, who can afford to purchase anything that's laid before them. However, new research from deltaDNA reveals that the opposite is true.

[More Mark Robinson Blogs]