Mark Robinson's Member Blogs
So, with another year drawing to a close, we look towards future trends in the mobile games industry and what we’re likely to see in the coming year.
With First Person Shooters (FPS), to keep players in the threshold of engagement zone between boredom and anxiety, you need to use tracking. To help set the most valuable events we have put together the top tracking tips for first person shooters.
When considering in-game messaging and how to use it, to maximize monetization, it is key to understand that your players are different, and focusing on their experience is paramount to monetization and retention.
In F2P games there’s a classic misconception that whales are indiscriminate spenders, who can afford to purchase anything that's laid before them. However, new research from deltaDNA reveals that the opposite is true.
One of the core challenges of free-to-play (F2P) is how to on-board and engage players as quickly and easily as possible to ensure they will stick around. But how long should the first session be?
Deep data provides developers with the ability to gather detailed information on each player at any point in the game, generating endless opportunities to access actionable insights. Here are three essential ways to improve your game with deep data.
In free-to-play publishers and developers typically generate around 38% of their revenue through in-game advertising. However, get that ad strategy wrong and it can seriously impact retention and result in bad reviews. Here are 5 mistakes to avoid...
Here are 5 top tips to make your A/B testing strategies as effective as possible.
In F2P games bundling resources is a common tactic used within an in-app purchase pricing strategy, but do these discounts actually work?
The prevailing wisdom in mobile F2P games is that iOS players monetize better than Android, but that blanket statement can’t possibly hold across all device types of all ages, can it?
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