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Mark Robinson's Member Blogs

Posted by Mark Robinson on Fri, 09 Dec 2016 09:45:00 EST in Business/Marketing, Smartphone/Tablet, VR
So, with another year drawing to a close, we look towards future trends in the mobile games industry and what we’re likely to see in the coming year.

Posted by Mark Robinson on Mon, 22 Aug 2016 11:35:00 EDT in Business/Marketing, Design, Smartphone/Tablet
With First Person Shooters (FPS), to keep players in the threshold of engagement zone between boredom and anxiety, you need to use tracking. To help set the most valuable events we have put together the top tracking tips for first person shooters.

Posted by Mark Robinson on Mon, 20 Jun 2016 02:11:00 EDT in Business/Marketing, Design, Smartphone/Tablet
When considering in-game messaging and how to use it, to maximize monetization, it is key to understand that your players are different, and focusing on their experience is paramount to monetization and retention.

Posted by Mark Robinson on Mon, 23 May 2016 02:05:00 EDT in Business/Marketing, Smartphone/Tablet
In F2P games there’s a classic misconception that whales are indiscriminate spenders, who can afford to purchase anything that's laid before them. However, new research from deltaDNA reveals that the opposite is true.

Posted by Mark Robinson on Mon, 18 Apr 2016 11:35:00 EDT in Business/Marketing, Social/Online, Smartphone/Tablet
One of the core challenges of free-to-play (F2P) is how to on-board and engage players as quickly and easily as possible to ensure they will stick around. But how long should the first session be?

Posted by Mark Robinson on Wed, 17 Feb 2016 02:08:00 EST in Business/Marketing, Social/Online, Smartphone/Tablet
Deep data provides developers with the ability to gather detailed information on each player at any point in the game, generating endless opportunities to access actionable insights. Here are three essential ways to improve your game with deep data.

Posted by Mark Robinson on Mon, 01 Feb 2016 01:13:00 EST in Business/Marketing, Console/PC, Smartphone/Tablet
In free-to-play publishers and developers typically generate around 38% of their revenue through in-game advertising. However, get that ad strategy wrong and it can seriously impact retention and result in bad reviews. Here are 5 mistakes to avoid...

Posted by Mark Robinson on Mon, 02 Nov 2015 03:29:00 EST
Here are 5 top tips to make your A/B testing strategies as effective as possible.

Posted by Mark Robinson on Mon, 21 Sep 2015 02:00:00 EDT in Business/Marketing, Serious, Indie
In F2P games bundling resources is a common tactic used within an in-app purchase pricing strategy, but do these discounts actually work?

Posted by Mark Robinson on Mon, 10 Aug 2015 01:21:00 EDT in Business/Marketing, Indie, Smartphone/Tablet
The prevailing wisdom in mobile F2P games is that iOS players monetize better than Android, but that blanket statement can’t possibly hold across all device types of all ages, can it?

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