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August 3, 2021
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Matthew Bailey's Blog


As part of Omdia's Media and Entertainment team, Matthew Bailey covers the global digital media sector, with a specific interest in digital media monetization strategies, ad-supported online video, digital advertising, and video gaming research.

His main research interests are in mobile, social, and ad-supported online video (AVOD). Matthew provides analysis of the key developments in online video content creation, vendor monetization strategies, and digital video advertising. He also writes on adjacent developments in the broader digital advertising market, OTT video, digital publishing, social media, and video gaming. 

Prior to joining Omdia in 2015, Matthew worked as a senior research analyst at MarketLine. 

He holds a degree in English language and literature from the University of Leeds.


Member Blogs

Posted by Matthew Bailey on Tue, 06 Jul 2021 12:32:00 EDT in Business/Marketing, Console/PC
Omdia's game console analyst, Matthew Bailey, assesses Nintendo's announcement of its new Switch OLED model and explains why it isn't - and never needed to be - the "Switch Pro" many were expecting.

Posted by Matthew Bailey on Tue, 06 Jul 2021 10:43:00 EDT in VR
Facebook's first attempt at VR ads on Oculus has fallen flat, but there is still room for ads to become a substantial VR monetization stream that the ecosystem badly needs. However, finding the right formats and contexts for VR ads will be crucial.

Posted by Matthew Bailey on Fri, 21 Jun 2019 11:00:00 EDT in Business/Marketing, Console/PC
Senior Analyst Matthew Bailey shares insights from Ovum’s latest Game Console Device Forecast - analyzing key trends shaping the future of the home game console market.