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May 29, 2020
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Michal Napora's Blog


My name is Michal Napora, and I am the founder of 32 33 - an agency that deals in hype/marketing of video games. 

My current roster of clients includes Lince Works (Aragami), Frogwares (Sherlock Holmes: The Devil's Daughter and The Sinking City), and Strange New Things. 

Previously, Social Media/Community Manager for Techland. Worked on Dying Light, Dying Light: The Following, Torment: Tides of Numenera.

2015 Game Connection Marketing Awards Paris - Best Social Media Campaign - Double Nominee. 
2016 Community Manager Awards - Funniest Community Manager - Finalist.
2016 Community Manager Awards - The Diplomat Nominee, People's Champion Nominee, Best New Community Manager

Twitter: @michalnapora


Member Blogs

Posted by Michal Napora on Mon, 16 Sep 2019 10:45:00 EDT in Business/Marketing, Design, Console/PC, Serious, Indie
Hooks. They are those x-factors that grab people’s attention and help you stand out from the crowd. If your game doesn’t have any, then you might be setting yourself up for a bit of a disaster.

Posted by Michal Napora on Thu, 27 Jun 2019 11:00:00 EDT in Business/Marketing, Console/PC, Indie
To make something great, you have to plan it out first. And that same theory applies to marketing your game.

Posted by Michal Napora on Wed, 30 Jan 2019 09:22:00 EST in Business/Marketing, Indie
It goes without saying that in order for your game to succeed, you need to have some marketing behind it. However, that doesn't mean that you need lot's of dollars to do it.

Posted by Michal Napora on Wed, 02 Jan 2019 10:10:00 EST in Business/Marketing
With thousands of games coming out each year, you need yours to have something in it to help it stand out from the pack. This is where hooks come into play and help you shine.

Posted by Michal Napora on Thu, 11 Jan 2018 09:53:00 EST in Business/Marketing, Indie
A few lessons I've picked up over the last year after I decided to leave the comforts of a AAA studio to start a marketing agency of my own.

Posted by Michal Napora on Tue, 18 Jul 2017 09:43:00 EDT in Business/Marketing
If you smashed your head against a wall trying to figure out what the heck a social media strategy is, then this article might be of help. I hope to show you the basics of what makes for a good social strategy and to get your creative juices flowing.

Michal Napora's Comments

Comment In: [Blog - 07/18/2017 - 09:43]

Ok, got some for you ...

Ok, got some for you r n r nFor Community management/Maintaining Interest r n r n1. Ask your fans questions. r nCould be anything - more personal, or purely about the product. I try not to go too personal but say you are working on a horror game, you can ...