As Senior Brand Marketing Manager at Kongregate, Michelle is leading the charge in Influencer Marketing as well as a host of other Marketing-y things. She loves Mexican food, cheesy action movies, & city building mobile games. When not in the office, she likes to watch far too much TV and the latest MMA with her hubby and their squishy-faced pup, Gizmo.
Large Twitch followings don't just happen on their own -- it takes a lot of (complicated) work! Kongregate's Senior Brand Marketing Manager Michelle Shaw breaks down all the nitty-gritty details of building a prominent Twitch presence.
So, you want to get YouTubers and Twitch streamers playing your game, but arenít sure where to start? Knowing whether to go Direct or through an Agency is a big question and depending on your situation, there might not be a clear-cut answer.
YouTubers and social influencers are all the rage right now, but should you be working with them? Find out if Influencer Marketing makes sense for your game or if you should invest your marketing budget elsewhere.