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November 30, 2021
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Mike Arcuri's Blog   Expert Blogs


Mike is the VP of Marketing at Zipline Games, a Seattle games company comprised of an independent mobile games studio and a platform division that produces the Moai game development platform.


Expert Blogs

Posted by Mike Arcuri on Tue, 30 Oct 2012 11:42:00 EDT in Business/Marketing, Smartphone/Tablet
In this post, we take a look at the various revenue sources within a mobile casino simulation game and how that revenue varies by device platform over a period of 30 days.

Posted by Mike Arcuri on Mon, 09 Jul 2012 10:02:00 EDT in Production, Smartphone/Tablet
Back-end services have become essential to shipping, operating, and improving modern mobile games. Here's a summary of the services we find essential for Zipline's studio titles.

Posted by Mike Arcuri on Mon, 05 Mar 2012 06:30:00 EST in Business/Marketing, Smartphone/Tablet
In this post I show some data on Wolf Toss player monetization by customer acquisition channel and discuss our future CAC montioring plans.

Posted by Mike Arcuri on Thu, 23 Feb 2012 12:30:00 EST in Business/Marketing, Smartphone/Tablet
In this post I cover three areas on which we've spent significant energy since the launch of Wolf Toss: device compatibility, gameplay tuning, and economy tuning.

Posted by Mike Arcuri on Tue, 07 Feb 2012 08:56:00 EST in Business/Marketing, Smartphone/Tablet
This post first covers our goals for the game and the promotion budget we set to achieve them. Then it discusses our strategy for standing out in a crowded field and our results.

Posted by Mike Arcuri on Mon, 30 Jan 2012 01:39:00 EST in Business/Marketing, Smartphone/Tablet
Before I go into detail on specific aspects of the planning, launch, and performance of Wolf Toss, I do a current round-up of its key statistics on Android, iOS, and Chrome.

Mike Arcuri's Comments

Comment In: [News - 10/29/2012 - 04:58]

Cute and dark at the ...

Cute and dark at the same time and built upon challenging and time tested core game mechanics - Binding of Isaac is the kind of game that spreads by word of mouth because it 's both provocative and fun. That 's how I first learned about it 9 months ago ...

Comment In: [News - 07/23/2012 - 03:22]

Thanks for the mention, but ...

Thanks for the mention, but on a serious note I do think that game design can support multiple gamer personalities, play styles, and preferences for payment. Yes it 's a bit more complicated, but at some level, nearly all modern games do this. Think of the last console shooter or ...

Comment In: [News - 05/22/2012 - 04:00]

Yes, there are some different ...

Yes, there are some different aspect ratios to support, and yes those Android users really do care that you use their full screen rather than letterboxing, but iPads have different aspect ratios than iPhones, so that 's not a new problem. r n r nHere 's the full story about ...

Comment In: [News - 05/01/2012 - 08:15]

We 're thrilled to have ...

We 're thrilled to have two big Kickstarter-funded games on the Moai platform. Double Fine and Harebrained Schemes are giving players what they want. Moai is helping them do that.

Comment In: [Blog - 02/23/2012 - 12:30]

Cool. I 'll be at ...

Cool. I 'll be at the show from March 5th-8th. Drop me a note at mike at zipline games dot com and we 'll exchange contact info. r n r nAnd thanks for your thoughts on article makeup too. r n r nMike.

Comment In: [Blog - 01/30/2012 - 01:39]

You're welcome Nicolas. I just ...

You're welcome Nicolas. I just added a little bit of revenue information in the last section of this post. I'll definitely do future posts on marcom actions and results and acquisition channels we've tried.