Mike Lu is VP of Product at GREE International, Inc. where he oversees teams working on popular games like Crime City, Modern War, Kingdom Age as well as upcoming new titles. His titles have reached top charts for both iOS and Android. He has over 10 years of product experience working in mobile social games and online media. Mike was the executive producer at Funzio when it was acquired by GREE and previously he was the General Manager of popular social mobile gaming company RockYou and employee number five at Yume.
In mobile gaming, what is a whale and why do they spend thousands of dollars in the games they love? Mike Lu - a whale himself - shares his top three findings of being a whale in mobile games and how others can incorporate this into their own design.