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August 4, 2020
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Nicholas Lovell's Expert Blogs

Posted by Nicholas Lovell on Wed, 22 Jul 2015 12:50:00 EDT in Business/Marketing, Smartphone/Tablet
One small design decision made me systematically discriminate against every female Dweller in Fallout Shelter. It's a fascinating example of how a game decision can have unintended consequences.

Posted by Nicholas Lovell on Thu, 09 Apr 2015 01:36:00 EDT in Console/PC, Smartphone/Tablet, Business/Marketing
The Nintendo/DeNA deal makes no sense. At face value, it would suggest Nintendo is abandoning it's "Blue Ocean" strategy and jumping into a hyper-competitive market which doesn't play to its strengths. So what is really going on, wonders Nicholas Lovell.

Posted by Nicholas Lovell on Wed, 18 Mar 2015 01:54:00 EDT in Business/Marketing, Social/Online, Smartphone/Tablet
Nintendo was the last holdout against the rise of mobile and tablet gaming. Now it has capitulated. Does that signal the imminent bursting of a smart device gaming bubble?

Posted by Nicholas Lovell on Tue, 17 Mar 2015 06:13:00 EDT in Business/Marketing, Console/PC, Smartphone/Tablet
Nintendo's latest strategic announcement means it is choosing to compete in the bloody red ocean of smart device gaming, rather than creating a new market for itself. How will that turn out?

Posted by Nicholas Lovell on Tue, 25 Mar 2014 10:20:00 EDT in Business/Marketing, Social/Online, Smartphone/Tablet
The valuation of King has me terrified. If King tanks after its stock market debut this week (and I think it will), that will be bad news for the games industry for the next three years.

Posted by Nicholas Lovell on Mon, 03 Mar 2014 01:09:00 EST in Business/Marketing, Console/PC, Indie
Valve has just announced that developers will now be in charge of their own pricing on Steam. This is the beginning of PC games prices drifting downwards with an endpoint of zero. Here's why.

Posted by Nicholas Lovell on Fri, 28 Feb 2014 11:31:00 EST in Business/Marketing
The EU investigation into F2P games is about marketing, not principles. It is to be welcomed, but the risk is that politicians will take kneejerk actions which are not in the interests of consumers or businesses.

Posted by Nicholas Lovell on Tue, 25 Feb 2014 12:26:00 EST in Business/Marketing, Production
Five years ago, I wrote a blog post about why I had been tempted to discriminate against women. Much has changed since then, but much hasn't. I thought I would reopen the debate.

It's time to kill the tutorial. They have no place in the age of free-to-play. The First Time User Experience needs to convince me, body and soul, that it will be worth spending time with your game. You get one chance.

Posted by Nicholas Lovell on Thu, 19 Sep 2013 09:51:00 EDT in Design, Console/PC, Social/Online, Smartphone/Tablet
Many games studios and professionals struggle with the transition from AAA development to making F2P games. The Pyramid of F2P Games: core loop, retention game and superfan game provides a framework for F2P game design.

[More Nicholas Lovell Blogs]