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Nicholas Lovell's Expert Blogs

Posted by Nicholas Lovell on Fri, 28 Feb 2014 11:31:00 EST in Business/Marketing
The EU investigation into F2P games is about marketing, not principles. It is to be welcomed, but the risk is that politicians will take kneejerk actions which are not in the interests of consumers or businesses.

Posted by Nicholas Lovell on Tue, 25 Feb 2014 12:26:00 EST in Business/Marketing, Production
Five years ago, I wrote a blog post about why I had been tempted to discriminate against women. Much has changed since then, but much hasn't. I thought I would reopen the debate.

It's time to kill the tutorial. They have no place in the age of free-to-play. The First Time User Experience needs to convince me, body and soul, that it will be worth spending time with your game. You get one chance.

Posted by Nicholas Lovell on Thu, 19 Sep 2013 09:51:00 EDT in Design, Console/PC, Social/Online, Smartphone/Tablet
Many games studios and professionals struggle with the transition from AAA development to making F2P games. The Pyramid of F2P Games: core loop, retention game and superfan game provides a framework for F2P game design.

Posted by Nicholas Lovell on Tue, 11 Jun 2013 06:33:00 EDT in Business/Marketing, Console/PC
Microsoft bets that content will attract users; Sony bets that users will attract content. Who will win?

Posted by Nicholas Lovell on Thu, 23 May 2013 09:43:00 EDT in Business/Marketing, Console/PC
The Xbox One misses the mark because it is the culmination of a strategy formulated in the 1990s. It is a weapon to win the battle of the living room, when the real battle is for the personal screen.

Posted by Nicholas Lovell on Tue, 05 Mar 2013 09:57:00 EST in Business/Marketing, Smartphone/Tablet
Apple recently settled a class action lawsuit in the US alleging that minors had racked up huge bills without the knowledge of their parents. The consequences of the settlement will be great for the industry. Here is why.

Posted by Nicholas Lovell on Mon, 19 Sep 2011 11:51:00 EDT in Business/Marketing
There is a battle royal brewing over the best way to market your indie game. Should you choose buzz marketing, metrics marketing or permission marketing? Nicholas Lovell of GAMESbrief makes his recommendations.

Posted by Nicholas Lovell on Mon, 28 Mar 2011 07:15:00 EDT in Business/Marketing
Earlier this month, I wrote a post on why recent pronouncements from Nintendo and Sony show they don’t even understand the threat they face. This post is an attempt to look at Sony's online strategy and make a case for the defence.

Posted by Nicholas Lovell on Fri, 18 Mar 2011 08:38:00 EDT in Business/Marketing
Recent pronouncements from Nintendo and Sony show that they misunderstand the threat they face. Like the music industry before them, their refusal to see what is really happening will cost them dearly.

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