Nicholas Lovell's Expert Blogs
Gamification may have been the buzzword of 2010, but its influence shows no sign of abating in 2011. It is a term derided by game designers, misunderstood by brands and unknown to consumers. Here are the ten cardinal rules.
Is the future of the games industry Farmville and WeRule? Or is it plucky little indies creating Joe Danger and Angry Birds?
Well actually, the industry is splitting into three, and medium-selling console titles will be the losers.
In the argument over whether marketing or product development is king, the key point is being missed: Marketing IS product development.
SF Weekly published an expose of Zynga's dubious business practices. But it revealed a snobbish, elitist and just plain wrong attitude to social games.
The issue of tax breaks for the games industry is a live one. But are they actually achieving what governments want them to do?
Can a free game make over $27 million a year in profits? Runescape creator Jagex's financial results suggest that they can.
The games industry is changing.
And the change is every bit as seismic as the emergence of television in the late 1940s was for film.
Traditional games companies can't get VC funding while a billion dollars poured into social and casual games in 2009. Why? Here's four reasons why VCs won't fund traditional games companies.
People don't buy virtual goods because they want to pay for their entertainment, or because they feel they ought to. They buy virtual goods for the same reasons they buy branded goods in the real world.
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