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August 3, 2021
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Nick Lim's Blog


Nick has been applying machine learning and psychology to analyze consumer behavior for more than 15 years.  His expertise spans the telecommunications, financial services, retail and online games industries. 

Most recently, he founded Sonamine - a boutique machine learning company that provides user scores to telecoms, games and ecommerce companies.  These scores indicate how likely each user is to convert from free to paying, to churn, to buy more and to influence their friends.  Nick can be reached at [email protected]


Member Blogs

AI has been hot lately, but what are the different types of AI. And how do they relate to games? Read on to find out.

Posted by Nick Lim on Mon, 05 Oct 2015 01:52:00 EDT
Methodological flaws threaten the use of big data analytics in games. Learn what they are and how to avoid them in your analytics practices.

Posted by Nick Lim on Wed, 25 Feb 2015 01:15:00 EST in Business/Marketing, Console/PC, Indie, Social/Online, Smartphone/Tablet
Watch out for these gotchas in AB testing.

Inflated expectations about analytics, not using the insights generated from analytics, and not placing analytics in perspective are some common mistakes in analytics projects. Don't fall for them!

Posted by Nick Lim on Tue, 14 Oct 2014 02:07:00 EDT in Business/Marketing, Social/Online, Smartphone/Tablet
What would you do if you knew which users are going to churn in the next week? Wooga tried giving out free game currency and saw some interesting results. This post summarizes their findings and discusses implications for your game.

Posted by Nick Lim on Fri, 07 Mar 2014 11:07:00 EST in Business/Marketing, Social/Online, Smartphone/Tablet
Applying past acquisition data to a linear optimizer lets you allocate your UA budget efficiently. We'll use the Excel solver linear optimizer to create the best allocation.

Nick Lim's Comments

Comment In: [Blog - 01/15/2018 - 11:39]

Additionally privacy, consent, control, accountability ...

Additionally privacy, consent, control, accountability and transparency remain open discussion topics. Definitely needs more discussion and the press is already pushing the topic. Search the internet for consumer devices listening in and you 'll see some results. Point though is that we are in a Laissez-faire or wild wild west ...

Comment In: [Blog - 10/05/2015 - 01:52]

@Ramin @Anders thanks r n ...

@Ramin @Anders thanks r n r [email protected], I hoped to provide concrete actions that readers can implement day-to-day to help mitigate these issues that said, a culture of intellectual honesty, like that prized in academic research settings, would do wonders. Thanks for your comment

Comment In: [Blog - 08/11/2015 - 01:32]

Very nice, Milos. The personalized ...

Very nice, Milos. The personalized notifications seem like they would be good to send for all players anyways. They are some type of push tutorial r n r nSo one question, were you able to determine the effect of sending the personalized messages to EVERY player, not just the predicted ...

Comment In: [Blog - 02/13/2015 - 02:14]

Hi David, thanks for your ...

Hi David, thanks for your note. There are some developers we work with that do use analytics to identify sticking and frustration points. Then it 's up to the designers to make changes in the game. Although I can make tweaks to the leveling system at level 20, OR maybe ...

Comment In: [Blog - 11/04/2014 - 02:42]

Nice article Julian I agree ...

Nice article Julian I agree that cross promo for likely churners is a good way to leverage the user acquisition cost for these users even further r n r nDid you have a perspective of the total cost of up-keeping and maintaining a churn prediction system in production Taking a ...

Comment In: [Blog - 10/14/2014 - 02:07]

The increase in churn rate ...

The increase in churn rate is not good. So the question is which group had the least increase in churn rate.