Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 15, 2020
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Nick Lim's Member Blogs

Posted by Nick Lim on Fri, 28 Feb 2014 11:52:00 EST in Business/Marketing
User acquisition is very costly, so the earlier you know that a channel or source is not working the better. Learn how you can use big data predictive techniques to predict future payers from each acquisition channel.

How can game data be leveraged for maximum benefit? This can be achieved through data reuse, recombinant data and twofers. Start today by inventorying your data assets, aligning "data goals" with corporate goals, and tasking a chief-data-officer.

Posted by Nick Lim on Thu, 15 Aug 2013 02:21:00 EDT in Business/Marketing, Console/PC, Social/Online, Smartphone/Tablet
Big data promises better and more accurate algorithms. These algorithms can perform better than human judgement and intuition. Does this mean the end of experts? What does this mean for management?

Big data is more data and messy data. Beyond the technical aspects, big data will force us to worry less about causation and discover new ways to leverage data. More importantly, game designers, marketers, analysts and executives will have to adapt.

Posted by Nick Lim on Wed, 17 Apr 2013 08:56:00 EDT in Business/Marketing, Console/PC, Indie, Social/Online, Smartphone/Tablet
Game analytics companies tend to become ad networks. They take data from their customers and use it to sell advertising. Is this a long term sustainable position or just a temporary blip? Will game developers continue to allow cannibilization...

Posted by Nick Lim on Tue, 26 Jun 2012 01:08:00 EDT in Business/Marketing
Unlike the well known “normal distribution”, game player behavior appears to follow a power law distribution. Recognizing this difference in underlying distributions is critical to avoiding poor forecasts and maximizing revenue. This blog starts by an e

[Previous Nick Lim Blogs]