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August 9, 2020
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Nick Yee's Blog   Expert Blogs


Nick is the co-founder and analytics lead of Quantic Foundry, a game analytics consulting practice.


Expert Blogs

Posted by Nick Yee on Wed, 28 Nov 2018 09:23:00 EST in Business/Marketing, Design
Survey data and analysis, in collaboration with Niko Partners, on differences in gaming motivations among gamers in China and the US.

Posted by Nick Yee on Thu, 02 Aug 2018 10:37:00 EDT in Business/Marketing
Motivation differences between male and female gamers who identify as "hardcore". This is based on our dataset from over 350,000 gamers.

Posted by Nick Yee on Mon, 27 Mar 2017 10:38:00 EDT in
We use survey data from 270,000 gamers to break down the common assumption that the appeal of Competition and Community are polar opposites, and we explore where this idea came from.

Posted by Nick Yee on Tue, 14 Feb 2017 09:56:00 EST in Business/Marketing, Design
Survey data on gamer preferences in thematic setting and weapon choice. When it comes to killing things, female gamers are more selective about the weapons they use.

Posted by Nick Yee on Fri, 20 Jan 2017 10:12:00 EST in Business/Marketing
Using data from over 270,000 gamers, we’ve put together some findings on the percentage of female gamers across game genres.

Posted by Nick Yee on Fri, 12 Aug 2016 08:26:00 EDT in Business/Marketing, Design
We use data from over 239,000 gamers to explore how the appeal of Competition in gaming does and does not change with age and gender.

Nick Yee's Comments

Comment In: [Blog - 02/14/2017 - 09:56]

Internally, our thinking aligns with ...

Internally, our thinking aligns with what Erik mentioned. In Star Wars, a lot of the plot and locales are in fact very low tech, so the franchise 's emphasis on the different races and diverse locales is more akin to a reskinned Tolkien than a Star Trek where plots and ...

Comment In: [Blog - 01/20/2017 - 10:12]

Our earlier blog post on ...

Our earlier blog post on the primary motivations is also very relevant to this post:

Comment In: [Blog - 07/08/2016 - 10:07]

That chart is ranked by ...

That chart is ranked by current players , so what 's striking to me is that Clicker Heroes falls in the midst of really well-known core titles. But you 're right that hours played would not be an ideal metric given the open window play.

Comment In: [News - 03/23/2016 - 03:46]

Some of the WoT gamers ...

Some of the WoT gamers on Reddit have some interesting ideas: r n broad age appeal of world of tanks based on/ r n r nIt 's the mix of slower pacing lowers reaction time requirements and appeal to veterans/military buffs that pushes the age out on the high end.

Comment In: [News - 06/24/2015 - 03:03]

Like Kenneth and Theresa have ...

Like Kenneth and Theresa have mentioned, we thought that the response to the inclusiveness question was interesting because even with the generous wording, only 66 of gamers agreed with it. In fact 43 of men are neutral or disagree with the statement. There was also fairly high variance in the ...