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May 23, 2019
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Om Tandon's Expert Blogs

Posted by Om Tandon on Tue, 19 Dec 2017 10:46:00 EST in
For the first time a close chat with team at Rovio that built Angry Birds 2 and what led them to make those bold design decisions!


Posted by Om Tandon on Mon, 18 Sep 2017 09:53:00 EDT in Business/Marketing, Design, Production, Serious, Smartphone/Tablet
Rapid prototyping and play testing a high fidelity Match 3 game from scratch....best part? All that and more without writing a single line of CODE!


2017, What does the future and success of UGC games looks like? A deep look at UX of 4 games that leverage the power of user generated content, empowering users to create content for monetisation, disrupting the way millennials consume stories and fiction


Step by step approach of how to build and test your game UI prototypes in pre production stage, starting from product brief, game specs. to UX flows for usability testing and iterate on player feedback much ahead of full production!


Posted by Om Tandon on Tue, 03 Jan 2017 09:46:00 EST in Design, Production, Serious, Social/Online, Smartphone/Tablet
Should game developers take moral responsibility for endorsing hedonic monetisation and pushing suggestive adult content to an impressionable player base?


A close look at some seemingly unconventional monetisation patterns in F2P games, designed using Behavioural economics that work incredibly well.


Posted by Om Tandon on Wed, 12 Oct 2016 10:35:00 EDT in Audio, Design, Production, Art, Serious, Social/Online, Smartphone/Tablet
UX analysis of how Marvel contest simplified and resurrected classic brawler genre for mobile, applying "Supermarket" psychology of real world stores to it's digital shop, creating greater engagement and leveraging monetisation!


In first part of this post we looked at how some mobile devs. are getting around the problem of building convincing FPS experiences on mobile by reducing friction and loads, this follow up article looks at the other extreme of erasing friction or loads.


Posted by Om Tandon on Mon, 13 Jun 2016 05:28:00 EDT in
A deep look at UX issues mobile devices throw up to recreate conventional FPS experience, and how mobile developers are trying to get around it.


Deep dive in to hooks and baits of social casino games, utilisation of psychological principles for unique monetisation and conversion opportunities.


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