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Om Tandon's Expert Blogs

Posted by Om Tandon on Mon, 29 Oct 2018 11:16:00 EDT
"Daily Routine" features that bring players repeatedly back to games are fast becoming a trend, in this post a close look at the Persuasive UX principles that Game & UX designers use to intrinsically motivate players to keep coming back for more!

Posted by Om Tandon on Thu, 30 Aug 2018 03:26:00 EDT
Is it just me or are UX Playbooks, UX Pattern Libraries, UX Style guides not talked about enough and incorporated as often as UI style guides or brand style guides? Are these just buzzwords or do they really not matter? Or is there some kernel of truth an

Posted by Om Tandon on Thu, 15 Mar 2018 10:45:00 EDT in Design, Production, Serious, Social/Online, Smartphone/Tablet
How Golfclash leverages "Learning from your opponents" as an effective on-boarding tool, how "Psychology of Wager Systems, impacts casual gameplay and why "Timed Chest" in Golfclash and Clash Royale might be catching on.

Posted by Om Tandon on Thu, 01 Feb 2018 02:18:00 EST
Why and how are casual games pivoting towards mid-core features? How top tier Devs like Playrix are driving this change in the casual gaming space? A close chat with Playrix, developer of top grossing games like Homescapes, Gardenscapes, and Fishdom

Posted by Om Tandon on Tue, 19 Dec 2017 10:46:00 EST
For the first time a close chat with team at Rovio that built Angry Birds 2 and what led them to make those bold design decisions!

Posted by Om Tandon on Mon, 18 Sep 2017 09:53:00 EDT in Business/Marketing, Design, Production, Serious, Smartphone/Tablet
Rapid prototyping and play testing a high fidelity Match 3 game from part? All that and more without writing a single line of CODE!

2017, What does the future and success of UGC games looks like? A deep look at UX of 4 games that leverage the power of user generated content, empowering users to create content for monetisation, disrupting the way millennials consume stories and fiction

Step by step approach of how to build and test your game UI prototypes in pre production stage, starting from product brief, game specs. to UX flows for usability testing and iterate on player feedback much ahead of full production!

Posted by Om Tandon on Tue, 03 Jan 2017 09:46:00 EST in Design, Production, Serious, Social/Online, Smartphone/Tablet
Should game developers take moral responsibility for endorsing hedonic monetisation and pushing suggestive adult content to an impressionable player base?

A close look at some seemingly unconventional monetisation patterns in F2P games, designed using Behavioural economics that work incredibly well.

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