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January 16, 2018
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Pascal Luban's Blog   Expert Blogs


Pascal Luban is a freelance creative director and game designer based in France. He has been working in the game industry as a game and level designer since 1995 and has been commissioned by major studios and publishers including Activision, SCEE, Ubisoft and DICE. In particular, he was lead level designer on the 'versus' multiplayer versions of both Splinter Cell - Pandora Tomorrow and Chaos Theory, he designed CTF-Tornado, a UT3 mod multiplayer map built to showcase the applications of physics to gameplay, he was creative director on Wanted – Weapons of Fate and lead game designer on Fighters Uncaged, the first combat game for Kinect. His first major published title as game designer was Alone In The Dark - The New Nightmare.

Leveraging his design experience on console and PC titles, Pascal is also working on Free-to-Play games for Facebook and mobile platforms. His references include Wars and Battles, Twist and Pop, a match-3 game, and Hockey Legends.

Lately, he has been working on several PC games on Steam (Of Kings and Men, The Black Death).

His first game for mobile platforms, The One Hope, was published in 2007 by the Irish publishers Gmedia and has received the Best In Gaming award at the 2009 Digital Media Awards of Dublin.

Pascal is design consultant for the Kainuu Gaming Cluster in Finland and gives master classes throughout Europe on various game design-related topics such as freemium design or level design.

His website:

LinkedIn profile:


Expert Blogs

Posted by Pascal Luban on Fri, 12 Jan 2018 09:12:00 EST in Design
Freemium games are using open loops and progression trees to foster long term retention and monetization. This design strategy is very effective but its excessive use could backfire.

Posted by Pascal Luban on Tue, 21 Nov 2017 10:32:00 EST in Business/Marketing, Design
What went wrong with Star Wars - Battlefront 2? Do we need the premium + IAP business model anyway ? How could we properly implement it model in triple-A titles?

Posted by Pascal Luban on Fri, 17 Nov 2017 10:30:00 EST in Design
There is little doubt that eSports will become an important entertainment activity and will generate mass interest from the public as football or car racing do today. However, which games will be the winners? Which ones will rally large crowd around them?

Posted by Pascal Luban on Fri, 02 Sep 2016 10:14:00 EDT in Business/Marketing
Battlefield 1 will be a great game but its vision of history is questionable and raises ethical issues.

Posted by Pascal Luban on Tue, 02 Feb 2016 01:37:00 EST in Design
In this last part of my feature, I assess the strengths and weaknesses of episodic games and conclude with key learnings.

Posted by Pascal Luban on Tue, 26 Jan 2016 01:34:00 EST in Design, Console/PC
In this second part of this feature dedicated to the design of episodic games, I will cover game design issues.

Pascal Luban's Comments

Comment In: [Feature - 11/22/2011 - 05:05]

Don't forget that F2P gaming ...

Don't forget that F2P gaming is drawing millions new players to our industry. As a consequence, overall revenue for our industry should grow. Furthermore, a key point I am advocating is my strong belief that F2P mechanisms will merge with other business models.