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Patrick Witham's Blog

 

Patrick Witham is the director of user acquisition at Product Madness, the world’s leading publisher of social casino games.

 

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Posted by Patrick Witham on Mon, 22 May 2017 09:17:00 EDT
There were 90 billion app downloads in 2016, so how do you ensure a good amount of those downloads are for you? By sweating the details on your UA strategy before launch. Product Madness director of UA talks about how they did it with Cashman Casino.