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Peter Dille's Blog   Expert Blogs

 

Peter is Chief Marketing Officer of Tapjoy, a leading app-tech platform that has successfully generatd over 1 billion app installs and generated thousands of app engagement campaigns for major global brands and mobile games. Peter has extensive experience in tech and consumer marketing, having previously served as SVP of Marketing at Sony and SVP of Worldwide Marketing for THQ. Peter often speaks at major industry conferences and is on the Board of Directors of the IAB's Mobile Marketing Center of Excellence. At Sony, Peter was responsible for marketing the company's highly successful PlayStation platform and growing the brand to a multi-billion dollar business. Peter is passionate about all things media and technology. 

 

Expert Blogs

Posted by Peter Dille on Wed, 26 Aug 2015 01:07:00 EDT in Business/Marketing, Smartphone/Tablet
Cohort analysis lets mobile app developers analyze user behaviors to improve their app’s engagement, retention and monetization metrics. Here are some of the more basic yet powerful ways of using it to understand and take action based on in-app activity.