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June 26, 2019
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Rich Woods's Blog



Rich Woods is an independent game developer and a founding partner at Exobyte Games, the Norwich based studio behind Android games Super Snake Slot Machine and Pish Posh Penny Pusher. Rich found his way into indie development after remaking a slot machine game he originally wrote for the ZX Spectrum in the early 1980s. Cherry Chaser slot machine went on to surpass a million downloads on the Google Play store and this success allowed Exobyte to be formed in 2012. Pish Posh Push is the first freemium game made by Exobyte and its success suggests a healthy future for the studio.


Member Blogs

Posted by Rich Woods on Mon, 25 Mar 2019 09:10:00 EDT in Business/Marketing, Production, Indie, Smartphone/Tablet
In August 2017 I launched my first freemium game on to Google Play. The next 18 months included rapid increases in revenue, sudden drops in revenue, fighting fires and having the game pulled from the store. This is the story of Pish Posh Push.

Posted by Rich Woods on Fri, 03 Nov 2017 09:51:00 EDT in Business/Marketing, Indie
You have a great game idea but how do you turn that into a commercial product? I look at the most common monetisation strategies and discuss their merits and risks.

Posted by Rich Woods on Thu, 19 Oct 2017 10:01:00 EDT in Business/Marketing, Design, Production, Indie
How do you estimate the scope and resources needed by your game project? I give the benefit of my experience and a handy tool that lets you find out how long it would really take to make your dream game.

Posted by Rich Woods on Thu, 12 Oct 2017 10:28:00 EDT in Business/Marketing, Indie
As indie developers we have to be clever with marketing. This article explains how to maximise the exposure your game will get in app store search engines.

Posted by Rich Woods on Tue, 10 Oct 2017 09:35:00 EDT in Business/Marketing, Indie
A look at the choices and limitations that indie developers must face if they want to make a living from writing games.

Posted by Rich Woods on Wed, 27 Sep 2017 10:28:00 EDT in Business/Marketing, Indie
Many indie game developers begin the activity as a hobby. Some are happy to remain as hobbyists, but many dream of turning professional. When you make this important decision many things have to change, including the choice of what games you create.

Rich Woods's Comments

Comment In: [Blog - 07/28/2013 - 03:22]

My thoughts are that what ...

My thoughts are that what you are seeing very explicitly in Tiny Tower are the same dynamics that exist in the majority of modern computer games. First person shooters follow a linear story with very little real choice, just dopamine releasing powerup moments to keep the player hooked. The same ...