Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 9, 2020
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Riz Virk's Blog


Rizwan Virk is co-founder of Midverse Studios and was previously co-founder of Gameview Studios, part of the original team at Tapjoy, and an angel investor in many gaming companies.  To check out Midverse’s new CPE+ network, called AppEngage, visit


Member Blogs

Posted by Riz Virk on Fri, 04 Apr 2014 04:12:00 EDT in Business/Marketing, Smartphone/Tablet
Now that CPI has been the industry standard for app advertising for a few years, it's clear that we need a new way to look at user acquisition. Quality Engagements are what really matter, but it's difficult for developers to quantify and acquire them.