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January 18, 2018
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Rob Weber's Blog


Rob Weber became an entrepreneur at the age of 16 when he launched a multi-million dollar business in his basement. In 2006, he shared the Ernst & Young Entrepreneur of the Year award with his twin brother Ryan. Rob is a Board Member for NativeX and an angel investor to many start-ups. He enjoys sharing his passion for entrepreneurship with others by serving on the board of non-profit Minne*, a 4,400+ member community focused on strengthening the Minnesota tech startup ecosystem.


Member Blogs

Posted by Rob Weber on Thu, 12 May 2016 07:50:00 EDT in Business/Marketing, Smartphone/Tablet
In the mobile app world, innovation and creativity is required in order to grow and survive. With that said, innovation does not necessarily mean you have to have a completely new idea. You don’t have to be first, you just have to be better.

Posted by Rob Weber on Thu, 16 Jul 2015 01:47:00 EDT in Business/Marketing, Smartphone/Tablet
Are you using a monetization strategy that chokes players out of games they otherwise enjoy? Logically, developers may think if they identify users who are willing to pay for a premium experience, then they should restrict rewarded ads. It's flawed logic.

Posted by Rob Weber on Wed, 06 May 2015 02:43:00 EDT in Business/Marketing, Smartphone/Tablet
Game developers are seeing increased enforcement of section 3.1 of Appleā€™s developer policy which states that "Apps or metadata that mentions the name of any other mobile platform will be rejected.ā€¯

Posted by Rob Weber on Thu, 24 Apr 2014 03:32:00 EDT in Business/Marketing, Indie, Smartphone/Tablet
Google Play's new rules prohibiting deceptive app promotion don't address the root cause: Play's discovery and monetization problems. NativeX Co-Founder Robert Weber explains how Google can do that while also helping indie Android game devs succeed.

Posted by Rob Weber on Fri, 24 Jan 2014 04:32:00 EST in Business/Marketing, Smartphone/Tablet, Mobile Games
Carrying on the tradition from last year, I wrote a few predictions for the mobile gaming market in 2014. Before we dive in, let’s do a quick recap of my 2013 predictions.

Rob Weber's Comments

Comment In: [Blog - 07/23/2015 - 03:21]

All of this talk about ...

All of this talk about App Store Optimization seems valid if you are going after some type of game that is already recognized by players and that they might be searching for, like solitaire, slots, bingo, etc. Most of the top charting games do not fit this description though. It ...

Comment In: [Blog - 07/16/2015 - 01:47]

I 'm totally fine paying ...

I 'm totally fine paying for a game. I typically follow game review sites to see what 's recommended and then buy these games. r n r nI think that unfortunately is not where most of the mobile game market is at. Most mobile game players are so use to ...

Comment In: [Blog - 05/06/2015 - 02:43]

I 'm not as familiar ...

I 'm not as familiar with the Pebble situation. I shared the coverage because it was also related to their 3.1 policy. r n r nI found at least 5 different game developers get dinged for the ad issue recently. This definitely seems like a new level of enforcement.