Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 22, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Robert Hale's Blog   Expert Blogs


Rob Hale is Squid In A Box Ltd. Just him all on his own. He's made a game called Waves that people have bought for money on the PC. Before that he made console games like Enslaved and Wheelman but he's feeling much better now.


Expert Blogs

Posted by Robert Hale on Wed, 11 Apr 2012 08:00:00 EDT in Business/Marketing, Indie
Waves sold its 15,000th copy during its Daily Deal on Steam so now seems like a good time to look back and see what went right and wrong and why I'm not rich yet.

Posted by Robert Hale on Wed, 24 Jun 2009 05:18:00 EDT in Design
7 Ways to make your AI appear smarter in action games without breaking the bank with middleware or expensive code rewrites.

Posted by Robert Hale on Tue, 31 Mar 2009 05:55:00 EDT in Design
Failure is a positive experience when it is possible for us to learn from it. This may sound a bit like a line from a self-help book, but its something that is worth emphasising.

Robert Hale's Comments

Comment In: [Blog - 04/11/2012 - 08:00]

Waves has alot of depth. ...

Waves has alot of depth. A glance at the reviews will prove that as they all praise that exact feature. I cover this in the article: Most people do not notice deep game play mechanics that will allow them to perform better if mastered but they do notice progress bars ...

Comment In: [News - 07/07/2010 - 10:56]

It won't be restricted to ...

It won't be restricted to just reviews though but any opinions that you've been exposed to about the game. I may not read any reviews for a game but if my friends have told me that they think it's bad then I'm already tainted and now predisposed to think the ...

Comment In: [News - 06/04/2010 - 08:41]

The internet is too large ...

The internet is too large to do anything without offending somebody regardless of intention. Taking things out of context appears to have become a hobby for some people.

Comment In: [News - 06/02/2010 - 06:50]

As I read it Activision ...

As I read it Activision won't just own the IP of just the winners but of every single entry. If you submit anything to them then you are signing the IP over to them for free. This is just an attempt to find some new IP without paying for any ...

Comment In: [News - 05/15/2009 - 06:23]

The Consumer Protection applies to ...

The Consumer Protection applies to the physical media in those cases. You can take a book back to the store if it is incomplete like missing a chapter or something or some other manufacturing flaw is applied. You can't take it back because of a typo. The same for music ...