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September 25, 2017
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Rocky Kev's Blog


Hey - if you're visiting this page - you're either: 

1) You're looking to download the FREE Quickstart Marketing Guide for Indie Developers

2) A cool dude. (in a non-gender specific way)

Want to contact me directly? Grab the guide, and reply to any of the emails I send. 

I respond to every email. 



Rocky (@Rockykev) is an overall chipper fellow who works with indie developers like you to market, through content development and audience building - because you want to develop video games to make a sustainable income, so you can continue making video games. He's the founder of Serious Game Devs Only, a community of likeminded indie developers who know they can make video games full time and not struggle to put food on the table.


Member Blogs

Posted by Rocky Kev on Mon, 01 May 2017 10:24:00 EDT in Business/Marketing
If you're looking for the Ultimate guide to getting on the Front Page of Reddit, this is NOT IT. But what can you learn from a Front Page reddit post from 2-person indie devs that got 2516 comments and 36.4k upvotes?

Posted by Rocky Kev on Mon, 20 Mar 2017 09:26:00 EDT in Business/Marketing, Console/PC, Indie, Social/Online, Smartphone/Tablet
At GDC 2017, the session ďBeyond the Install: "Building Robust Communities on Mobile," Andrew Stalbow agreed Ė "Community building is the best marketing youíll ever do." So -- how do you handle trolls?

Posted by Rocky Kev on Tue, 14 Feb 2017 10:21:00 EST in Business/Marketing, Serious, Indie
This weekend, Steam shared that they're ditching Greenlight and planning a new service called Steam Direct.†I shared my ideas on Reddit, where I created a divide (1500 votes) but was downvoted, tarred and feathered. But i dug into the data.

Posted by Rocky Kev on Thu, 01 Dec 2016 10:09:00 EST in Business/Marketing, Indie
Old-school RPGs are HARD to market. When I interviewed indie dev Zack Bertok (of Thylacine Studios), it surprised me that he works full-time on his old-school RPG series, Siralim. I ask him how he got his first wave of fans and how Siralim is sustainable.

Posted by Rocky Kev on Tue, 25 Oct 2016 09:23:00 EDT in Business/Marketing, Indie
In a conversation with a developer, he shared that his trailer was lacking because he didnít want to spoil too many things. I asked if you can spoil too much? He got defensive, and I backed off. But with the internet, do spoilers really matter? NOPE.

Posted by Rocky Kev on Thu, 08 Sep 2016 11:43:00 EDT in Business/Marketing, Indie, Social/Online
Letís be honest. Talking to the guy cosplaying as Agent 47 isnít going to level up your experience in the game industry. When you're spending thousands of dollars to attend a con, you want to leave with great connections. Avoid these 4 types of people.

Rocky Kev's Comments

Comment In: [Blog - 09/19/2017 - 10:02]

This is great stuff Jasmine ...

This is great stuff Jasmine You made a great point. Developers are just people. r n r nI remember awkwardly running up to a speaker and actually saying, I 'm really nervous to speak to you because I 've been following you for years. And their reply blew me away. ...

Comment In: [Blog - 09/19/2017 - 09:43]

Josh, l love your breakdown ...

Josh, l love your breakdown on how idle games keep you coming back. Idle games is one of my guilty pleasures, because it 's so relaxing. It 's really cool to see your breakdowns. Thank you for this :-

Comment In: [News - 09/14/2017 - 04:04]

Kleenex testing - I love ...

Kleenex testing - I love that r n r nI think a lot about how sometimes, testers from the early beta move through the production cycle, and suddenly know 'too much ', this giving less and less valuable feedback. So Kleenex testing solves that.

Comment In: [Blog - 08/29/2017 - 09:17]

Hi Neil r n r ...

Hi Neil r n r nIn my company, and the various companies I work with, dynamic pricing is something we do a lot of. And 'how customers feel ' is a frequent concern of many of our clients, but it 's often a 'what-if ' scenario that never plays out. ...

Comment In: [Blog - 08/22/2017 - 09:54]

Jumping to conclusions before getting ...

Jumping to conclusions before getting statistical significance r n r nThis pitfall is a common trap I 've fallen into. My team made a kneejerk conclusion based on some results in the beginning. And that repeated over and over again. At the end, there weren 't any significant results that ...

Comment In: [News - 08/24/2017 - 04:06]

Thank you for this. r ...

Thank you for this. r n r nI 'm guilty of thinking of accessibility at the near end of the project. I 've only started thinking about it more as I 'm meeting more and more gamers who are color-blind, deaf, or handicapped in other ways, because it makes 'tighter ...